SMARR FINANCIAL SERVICES INC.
Firm details
- Headquarters
- Atlanta, Georgia
- CRD number
- 142540
- Custodians
- E*TRADE SECURITIES LLC
- Fee structure
- Percentage of AUM, Hourly Charges, Fixed Fees
- Client types
- Individuals98.23%
- HNWI1.77%
- Services
- Financial PlanningPortfolio Management for Individuals
Firm profile
FINTRXOverview
Smarr Financial Services Inc. is an independent registered investment advisor serving individual and family clients with a mix of financial planning, portfolio management and insurance brokerage. The firm operates on a fee structure that includes assets-under-management fees, hourly charges and fixed fees, and it combines advisory services with insurance product distribution when clients seek guaranteed-income or risk-transfer solutions. Investment activity centers on liquid equity exposures—primarily exchange-traded vehicles—while the firm also maintains a demonstrable tilt toward fixed‑income solutions for income and downside management. Smarr deploys third‑party managers and external funds for alternative allocations, indicating a willingness to use non‑correlated strategies alongside traditional long-only portfolios. Manager allocation interest is pragmatic and client-driven: exchange‑traded equities are the single largest asset bucket by dollar value, but the firm signals a preference for fixed‑income instruments to balance equity risk. For higher‑net‑worth clients the advisor uses private placements, real estate and hedge fund strategies to supplement public-market exposures. Smarr is not an active ESG investor and does not present as a multi‑state adviser.
Assets & Accounts
Public Holdings
Investments & Alternatives
Location & Offices
Investment profile
FINTRXTraditional investments used
Alternative investments used
Active ESG investor
Technology & operations
FINTRXCRM & tech providers
TAMPs used
Clients
FINTRXClient base
Client personas
Asset composition
- Exchange Traded Equities30%
- Investment Grade Corp Bonds20%
- Public Funds/Mutual Funds20%
- US Government Bonds10%
- State & Local Bonds10%
Owners & executives
1 of 1GREGORY SMARR
Chief Executive OfficerCRD 4305025
Wealth teams
FINTRXNewly hired reps
FINTRXRecent M&A activity
FINTRXRecent filings
FINTRXAwards
FINTRXLocation
Atlanta, GA
FULTON
Location
Atlanta, GA
Headquartered in Atlanta, GA, anchoring the Atlanta--Athens-Clarke County--Sandy Springs, GA-AL metro in the South.
- Metro area
- Atlanta--Athens-Clarke County--Sandy Springs, GA-AL
- Region
- South
- County
- FULTON
- Address
- 260 Peachtree St NW
- Time zone
- ET (UTC-5)
- Office locations
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