SIMPLIFIED WEALTH MANAGEMENT, LLC

RIASEC Registered
Total AUM
$23.1M
Discretionary
$23.1M
100% of AUM
Avg account
$392K
Accounts
59
Employees
3
Advisory reps
3

Firm details

Headquarters
Barrington, Illinois
CRD number
312513
Custodians
CHARLES SCHWAB & CO., INC., INTERACTIVE BROKERS LLC
Fee structure
Percentage of AUM
Client types
  • HNWI77.03%
  • Individuals22.97%
Services
Financial PlanningPortfolio Management for Individuals

Firm profile

FINTRX

Overview

Simplified Wealth Management, LLC is an independent registered investment adviser that serves individual and family clients, and small-business owners. The firm charges a percentage-of-AUM fee and combines financial planning and discretionary portfolio management with insurance brokerage services. Investment activity centers on publicly traded equities—both exchange-traded funds and individual stocks—managed through separately managed accounts. The firm does not emphasize ESG investing and is not structured as a multi-state or pension consultant adviser. Simplified Wealth Management positions itself as an equity-first manager: portfolios are built with liquid, exchange-traded exposures as the foundation, and insurance products are offered where appropriate to supplement planning and risk management. The firm does not act as a capital allocator to in-house alternative funds; instead, it uses third-party managers for select alternative exposures.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Exchange Traded Equities 100%100%
  • Exchange Traded Equities100%

Owners & executives

1 of 1
  • LESLIE HERR

    Managing Partner and Chief Compliance OfficerCRD 4383165

Contacts

2 of 2
  • MARIA GRAFT

    Managing PartnerCRD 5761131

  • Michael Graft

    Investment Advisor RepresentativeCRD 6743913

Wealth teams

FINTRX

Newly hired reps

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Recent M&A activity

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Recent filings

FINTRX

Awards

FINTRX

Location

Primary office

Barrington, IL

LAKE

Location

Barrington, IL

Headquartered in Barrington, IL, anchoring the Chicago-Naperville, IL-IN-WI metro in the Midwest.

Metro area
Chicago-Naperville, IL-IN-WI
Region
Midwest
County
LAKE
Address
565 Fox Glen Ct
Time zone
CT (UTC-6)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth