SIMPLIFIED WEALTH MANAGEMENT, LLC
Firm details
- Headquarters
- Barrington, Illinois
- CRD number
- 312513
- Website
- mysimplifiedwealth.com
- Custodians
- CHARLES SCHWAB & CO., INC., INTERACTIVE BROKERS LLC
- Fee structure
- Percentage of AUM
- Client types
- HNWI77.03%
- Individuals22.97%
- Services
- Financial PlanningPortfolio Management for Individuals
Firm profile
FINTRXOverview
Simplified Wealth Management, LLC is an independent registered investment adviser that serves individual and family clients, and small-business owners. The firm charges a percentage-of-AUM fee and combines financial planning and discretionary portfolio management with insurance brokerage services. Investment activity centers on publicly traded equities—both exchange-traded funds and individual stocks—managed through separately managed accounts. The firm does not emphasize ESG investing and is not structured as a multi-state or pension consultant adviser. Simplified Wealth Management positions itself as an equity-first manager: portfolios are built with liquid, exchange-traded exposures as the foundation, and insurance products are offered where appropriate to supplement planning and risk management. The firm does not act as a capital allocator to in-house alternative funds; instead, it uses third-party managers for select alternative exposures.
Assets & Accounts
Public Holdings
Investments & Alternatives
Location & Offices
Investment profile
FINTRXTraditional investments used
Alternative investments used
Active ESG investor
Technology & operations
FINTRXCRM & tech providers
TAMPs used
Clients
FINTRXClient base
Client personas
Asset composition
- Exchange Traded Equities100%
Owners & executives
1 of 1LESLIE HERR
Managing Partner and Chief Compliance OfficerCRD 4383165
Contacts
2 of 2MARIA GRAFT
Managing PartnerCRD 5761131
Michael Graft
Investment Advisor RepresentativeCRD 6743913
Wealth teams
FINTRXNewly hired reps
FINTRXRecent M&A activity
FINTRXRecent filings
FINTRXAwards
FINTRXLocation
Barrington, IL
LAKE
Location
Barrington, IL
Headquartered in Barrington, IL, anchoring the Chicago-Naperville, IL-IN-WI metro in the Midwest.
- Metro area
- Chicago-Naperville, IL-IN-WI
- Region
- Midwest
- County
- LAKE
- Address
- 565 Fox Glen Ct
- Time zone
- CT (UTC-6)
- Office locations
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