SIMPLIFIED PLANNING AND INVESTMENTS
Firm details
- Headquarters
- JOHNSTON, Iowa
- CRD number
- 338036
- Fee structure
- Percentage of AUM, Hourly Charges, Fixed Fees
- Client types
- HNWI89.46%
- Individuals10.54%
- Services
- Financial PlanningPortfolio Management for Individuals
Firm profile
FINTRXOverview
Simplified Planning And Investments is an independent registered investment adviser operating as a limited liability company that focuses on financial planning and portfolio management for individuals and small businesses. The firm runs a fee model that combines percentage-of-AUM billing with hourly and fixed-fee engagements, which fits a hybrid planning-and-investment approach. Its stated investment orientation leans toward pooled public vehicles—primarily mutual funds—and the firm identifies as an active ESG investor, indicating ESG factors are integrated into security or manager selection. The adviser operates with a very concentrated client base and a mostly discretionary mandate, suggesting it delivers hands-on relationship management and ongoing portfolio oversight rather than large-scale model distribution or wholesale capital allocation. It does not position itself as a capital allocator and does not advertise pension consulting or related-adviser activity.
Assets & Accounts
Investments & Alternatives
Location & Offices
Investment profile
FINTRXTraditional investments used
Alternative investments used
Active ESG investor
Technology & operations
FINTRXCRM & tech providers
TAMPs used
Clients
FINTRXClient base
Client personas
Asset composition
- Public Funds/Mutual Funds95%
- US Government Bonds3%
- Investment Grade Corp Bonds2%
Contacts
1 of 1BENJAMIN GEIGER
Founder and CCOCRD 6862060
Wealth teams
FINTRXNewly hired reps
FINTRXRecent M&A activity
FINTRXRecent filings
FINTRXAwards
FINTRXLocation
JOHNSTON, IA
POLK
Location
JOHNSTON, IA
Headquartered in JOHNSTON, IA, anchoring the Des Moines-Ames-West Des Moines, IA metro in the Midwest.
- Metro area
- Des Moines-Ames-West Des Moines, IA
- Region
- Midwest
- County
- POLK
- Address
- 6165 NW 86th St
- Time zone
- CT (UTC-6)
- Office locations
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