SIMPLIFIED PLANNING AND INVESTMENTS

RIASEC Registered
Total AUM
$8.4M
Discretionary
$8.4M
100% of AUM
Avg account
$256K
Accounts
33
Employees
1
Advisory reps
1

Firm details

Headquarters
JOHNSTON, Iowa
CRD number
338036
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees
Client types
  • HNWI89.46%
  • Individuals10.54%
Services
Financial PlanningPortfolio Management for Individuals

Firm profile

FINTRX

Overview

Simplified Planning And Investments is an independent registered investment adviser operating as a limited liability company that focuses on financial planning and portfolio management for individuals and small businesses. The firm runs a fee model that combines percentage-of-AUM billing with hourly and fixed-fee engagements, which fits a hybrid planning-and-investment approach. Its stated investment orientation leans toward pooled public vehicles—primarily mutual funds—and the firm identifies as an active ESG investor, indicating ESG factors are integrated into security or manager selection. The adviser operates with a very concentrated client base and a mostly discretionary mandate, suggesting it delivers hands-on relationship management and ongoing portfolio oversight rather than large-scale model distribution or wholesale capital allocation. It does not position itself as a capital allocator and does not advertise pension consulting or related-adviser activity.

Assets & Accounts

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 95%, US Government Bonds 3%, Investment Grade Corp Bonds 2%95%
  • Public Funds/Mutual Funds95%
  • US Government Bonds3%
  • Investment Grade Corp Bonds2%

Contacts

1 of 1
  • BENJAMIN GEIGER

    Founder and CCOCRD 6862060

Wealth teams

FINTRX

Newly hired reps

FINTRX

Recent M&A activity

FINTRX

Recent filings

FINTRX

Awards

FINTRX

Location

Primary office

JOHNSTON, IA

POLK

Location

JOHNSTON, IA

Headquartered in JOHNSTON, IA, anchoring the Des Moines-Ames-West Des Moines, IA metro in the Midwest.

Metro area
Des Moines-Ames-West Des Moines, IA
Region
Midwest
County
POLK
Address
6165 NW 86th St
Time zone
CT (UTC-6)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth