Serenity Investment Advisors

RIASEC Registered

Total AUM

$514M

Discretionary

$255M

50% of AUM

Avg account

$463K

Accounts

1,109

Employees

Advisory reps

Firm details

Headquarters: Chicago, Illinois
CRD number: 307924
Registered since: April 21, 2022
Website: www.serenitywm.com
Custodians: PRINCIPAL SECURITIES, INC., CHARLES SCHWAB & CO., INC.
Fee structure: Percentage of AUM, Fixed Fees
Client types: Pension & Profit Sharing Plans50.29%
HNWI28.22%
Individuals21.45%
Corporations / Businesses0.05%
Services: Financial PlanningPortfolio Management for IndividualsPortfolio Management for Institutional ClientsPension ConsultingSelection of Other Advisers

Firm profile

FINTRX

Overview

Serenity Investment Advisors is an independent, LLC-structured registered investment adviser that began SEC registration in 2022. The firm is owned by an individual and positions itself as a capital allocator serving a mix of high-net-worth individuals and families as well as institutional clients. Its fee arrangements include both percentage-of-assets and fixed-fee engagement models. Advisory services reported include comprehensive financial planning, portfolio management for individuals and small businesses, portfolio management for businesses or institutions, pension consulting services, and selection of other advisers. The firm does not identify as an active ESG investor.