SECURITY FIRST FINANCIAL
Firm details
- Headquarters
- SWARTZ CREEK, Michigan
- CRD number
- 122408
- Registered since
- May 23, 2014
- Website
- www.sffmortgage.com
- Custodians
- CHARLES SCHWAB & CO., INC.
- Fee structure
- Percentage of AUM
- Client types
- Individuals64.42%
- HNWI35.54%
- Corporations / Businesses0.04%
- Services
- Portfolio Management for Individuals
Firm profile
FINTRXOverview
Security First Financial is a small, SEC-registered advisory firm organized as a corporation and owned by an individual. Registered in 2014, the firm focuses on discretionary portfolio management for individuals, families and small-business clients and charges fees as a percentage of assets under management. It does not present itself as an ESG investor, multi-state adviser, pension consultant, or capital allocator; its business activity centers on direct portfolio management rather than running pooled vehicles or serving as a fund sponsor.
Assets & Accounts
Public Holdings
Investments & Alternatives
Location & Offices
Investment profile
FINTRXTraditional investments used
Alternative investments used
Active ESG investor
Technology & operations
FINTRXCRM & tech providers
TAMPs used
Clients
FINTRXClient base
Client personas
Asset composition
- Exchange Traded Equities85%
- Cash & Cash Equivalents15%
Owners & executives
2 of 2Melissa Olinger
Chief Operating OfficerCRD 8121467
Payton Olinger
Chief Investment OfficerCRD 8121465
Contacts
3 of 3Edward Irwin
Investment Advisor RepresentativeCRD 2691391
Eleanor Herhold
PresidentCRD 7336386
MARK HERHOLD
PresidentCRD 4577415
Wealth teams
FINTRXNewly hired reps
FINTRXRecent M&A activity
FINTRXRecent filings
FINTRXAwards
FINTRXLocation
SWARTZ CREEK, MI
GENESEE
Location
SWARTZ CREEK, MI
Headquartered in SWARTZ CREEK, MI, anchoring the Detroit-Warren-Ann Arbor, MI metro in the Midwest.
- Metro area
- Detroit-Warren-Ann Arbor, MI
- Region
- Midwest
- County
- GENESEE
- Address
- 6012 Linden Rd
- Time zone
- ET (UTC-5)
- Office locations
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