Second 50 Financial

RIASEC RegisteredEst. 2022
Total AUM
$342M
Discretionary
$342M
100% of AUM
Avg account
$686K
Accounts
498
Employees
5
Advisory reps
2

Firm details

Headquarters
Manhattan Beach, California
CRD number
318626
Registered since
March 1, 2022
Custodians
CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM, Fixed Fees
Client types
  • HNWI87.67%
  • Individuals12.33%
Services
Financial PlanningPortfolio Management for IndividualsSelection of Other Advisers

Firm profile

FINTRX

Overview

Second 50 Financial is an independent registered investment adviser organized as a limited liability company and SEC-registered in 2022. The firm operates as a capital allocator for individual and family clients, charging either a percentage of assets under management or fixed fees. Its advisory services center on financial planning, portfolio management for individuals and small businesses, and the selection of third-party advisers. The firm does not identify as an active ESG investor, is not a multi-state adviser, and does not serve as a pension consultant or related adviser.

Assets & Accounts

Public Holdings

Investments & Alternatives

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 27%, Exchange Traded Equities 25%, Non-Exchange Traded Equities 20%, Cash & Cash Equivalents 10%, Investment Grade Corp Bonds 8%, State & Local Bonds 7%, US Government Bonds 2%, Private Funds 1%27%
  • Public Funds/Mutual Funds27%
  • Exchange Traded Equities25%
  • Non-Exchange Traded Equities20%
  • Cash & Cash Equivalents10%
  • Investment Grade Corp Bonds8%

Contacts

2 of 2
  • David Swift

    David Swift

    Founding Partner and Financial AdvisorCRD 5708601

  • Kathleen Adams

    Kathleen Adams

    Founding PartnerCRD 3266692

Wealth teams

FINTRX

Newly hired reps

FINTRX

Recent M&A activity

FINTRX

Recent filings

FINTRX

Awards

FINTRX

Location

Primary office

Manhattan Beach, CA

Los Angeles

Location

Manhattan Beach, CA

Headquartered in Manhattan Beach, CA, anchoring the Los Angeles-Long Beach, CA metro in the West.

Metro area
Los Angeles-Long Beach, CA
Region
West
County
Los Angeles
Address
111 N Sepulveda Blvd
Time zone
PT (UTC-8)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth