SECOND 50 FINANCIAL

RIASEC RegisteredEst. 2022
Total AUM
$342M
Discretionary
$342M
100% of AUM
Avg account
$686K
Accounts
498
Employees
5
Advisory reps
2

Firm details

Headquarters
MANHATTAN BEACH, California
CRD number
318626
Registered since
March 1, 2022
Custodians
CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM, Fixed Fees
Client types
  • HNWI87.67%
  • Individuals12.33%
Services
Financial PlanningPortfolio Management for IndividualsSelection of Other Advisers

Firm profile

FINTRX

Overview

Second 50 Financial is an independent registered investment adviser organized as an LLC that began SEC registration in 2022. The firm serves individual and family clients, offering financial planning, portfolio management for individuals and small businesses, and manager selection services. It bills clients on a percentage-of-AUM and fixed-fee basis and identifies itself as a capital allocator, which aligns with its practice of directing portions of client capital to external managers.

Assets & Accounts

Public Holdings

Investments & Alternatives

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 27%, Exchange Traded Equities 25%, Non-Exchange Traded Equities 20%, Cash & Cash Equivalents 10%, Investment Grade Corp Bonds 8%, State & Local Bonds 7%, US Government Bonds 2%, Private Funds 1%27%
  • Public Funds/Mutual Funds27%
  • Exchange Traded Equities25%
  • Non-Exchange Traded Equities20%
  • Cash & Cash Equivalents10%
  • Investment Grade Corp Bonds8%

Contacts

2 of 2
  • DAVID SWIFT

    Founding Partner and Financial AdvisorCRD 5708601

  • KATHLEEN ADAMS

    Founding PartnerCRD 3266692

Wealth teams

FINTRX

Newly hired reps

FINTRX

Recent M&A activity

FINTRX

Recent filings

FINTRX

Awards

FINTRX

Location

Primary office

MANHATTAN BEACH, CA

LOS ANGELES

Location

MANHATTAN BEACH, CA

Headquartered in MANHATTAN BEACH, CA, anchoring the Los Angeles-Long Beach, CA metro in the West.

Metro area
Los Angeles-Long Beach, CA
Region
West
County
LOS ANGELES
Address
111 N Sepulveda Blvd
Time zone
PT (UTC-8)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth