SCOTTSDALE WEALTH PLANNING, INC.

RIASEC RegisteredEst. 2018
Total AUM
$172M
Discretionary
$172M
100% of AUM
Avg account
$550K
Accounts
312
Employees
2
Advisory reps
2

Firm details

Headquarters
Scottsdale, Arizona
CRD number
169248
Registered since
May 22, 2018
Custodians
CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM, Fixed Fees
Client types
  • HNWI91.32%
  • Individuals8.68%
Services
Financial PlanningPortfolio Management for Individuals

Firm profile

FINTRX

Overview

Scottsdale Wealth Planning, Inc. is an independent registered investment adviser formed for individual and family clients and registered with the SEC in 2018. The firm combines financial planning and discretionary portfolio management for high‑net‑worth individuals and small business owners, and also conducts insurance brokerage activities alongside its advisory practice. Its fee model includes asset‑based fees and fixed fees, reflecting a mix of ongoing portfolio relationships and project‑based planning engagements. Investment activity centers on pooled public funds and separately managed accounts for core allocations, while the firm supplements those exposures with third‑party alternative managers. Scottsdale Wealth Planning, Inc. does not identify as an active ESG investor and does not act as a capital allocator or pension consultant; rather, it relies on external managers for alternative strategies and on custodial partners to execute and hold client assets.

Assets & Accounts

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

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CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 50%, Exchange Traded Equities 37%, Other 5%, US Government Bonds 4%, Cash & Cash Equivalents 4%50%
  • Public Funds/Mutual Funds50%
  • Exchange Traded Equities37%
  • Other5%
  • US Government Bonds4%
  • Cash & Cash Equivalents4%

Owners & executives

2 of 2
  • RACHAEL HODYNO

    Client Services CoordinatorCRD 6841577

  • PAUL OHANIAN

    Founder & CEOCRD 1403229

Wealth teams

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Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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Location

Primary office

Scottsdale, AZ

MARICOPA

Location

Scottsdale, AZ

Headquartered in Scottsdale, AZ, anchoring the Phoenix-Mesa, AZ metro in the West.

Metro area
Phoenix-Mesa, AZ
Region
West
County
MARICOPA
Address
7033 E Main St
Time zone
MT (UTC-7)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth