Sara-Bay Financial Corp.

RIASEC RegisteredEst. 2014
Total AUM
$397M
Discretionary
$397M
100% of AUM
Avg account
$429K
Accounts
924
Employees
5
Advisory reps
4

Firm details

Headquarters
Sarasota, Florida
CRD number
133443
Registered since
April 21, 2014
Custodians
CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM
Client types
  • Individuals69.44%
  • HNWI30.56%
Services
Financial PlanningPortfolio Management for Individuals

Firm profile

FINTRX

Overview

Sara-Bay Financial Corp. is an independent, SEC-registered registered investment adviser that began operating in 2014 and is owned by an individual. The firm serves individuals and families, providing financial planning and discretionary portfolio management for individuals and small businesses. It charges fees based on a percentage of assets under management. Sara-Bay is not positioned as a capital allocator, does not identify as an active ESG investor, and is not designated as a multi-state or pension consultant adviser.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Exchange Traded Equities 86%, Public Funds/Mutual Funds 9%, Cash & Cash Equivalents 5%86%
  • Exchange Traded Equities86%
  • Public Funds/Mutual Funds9%
  • Cash & Cash Equivalents5%

Owners & executives

1 of 1
  • Mary Hettig

    Mary Hettig

    Chief Compliance OfficerCRD 865961

Contacts

3 of 3
  • James Hard

    James Hard

    PresidentCRD 236707

  • Benjamin Hard

    Benjamin Hard

    Portfolio ManagerCRD 4362335

  • James Mills

    James Mills

    Portfolio ManagerCRD 6120941

Wealth teams

FINTRX

Newly hired reps

FINTRX

Recent M&A activity

FINTRX

Recent filings

FINTRX

Awards

FINTRX

ETF holdings

1 of 19

Active vs passive

$24.5M in ETFs

Passive

73%

$18M

Active

0%

$6.5M

ETFProviderStyleCategoryValueShares% of portfolio
ISHARES BITCOIN TRUST ETF (IBIT)BlackRockPassiveDigital Assets$8M239,69132.52%

Location

Primary office

Sarasota, FL

Sarasota

Location

Sarasota, FL

Headquartered in Sarasota, FL, anchoring the North Port-Sarasota, FL metro in the South.

Metro area
North Port-Sarasota, FL
Region
South
County
Sarasota
Address
2201 Cantu Ct
Time zone
ET (UTC-5)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth