SARA-BAY FINANCIAL CORP.

RIASEC RegisteredEst. 2014
Total AUM
$397M
Discretionary
$397M
100% of AUM
Avg account
$429K
Accounts
924
Employees
5
Advisory reps
4

Firm details

Headquarters
SARASOTA, Florida
CRD number
133443
Registered since
April 21, 2014
Custodians
CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM
Client types
  • Individuals69.44%
  • HNWI30.56%
Services
Financial PlanningPortfolio Management for Individuals

Firm profile

FINTRX

Overview

Sara-Bay Financial Corp. is an independent, SEC-registered investment adviser that provides financial planning and discretionary portfolio management primarily for individuals, families and small businesses. Founded and registered in 2014, the firm is organized as a corporation and owned by an individual. Its advisory fees are charged as a percentage of assets under management. Sara-Bay does not identify as an active ESG investor, does not serve as a pension consultant, and does not act as a capital allocator to external managers.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Exchange Traded Equities 86%, Public Funds/Mutual Funds 9%, Cash & Cash Equivalents 5%86%
  • Exchange Traded Equities86%
  • Public Funds/Mutual Funds9%
  • Cash & Cash Equivalents5%

Owners & executives

1 of 1
  • MARY HETTIG

    Chief Compliance OfficerCRD 865961

Contacts

3 of 3
  • JAMES HARD

    PresidentCRD 236707

  • BENJAMIN HARD

    Portfolio ManagerCRD 4362335

  • JAMES MILLS

    Portfolio ManagerCRD 6120941

Wealth teams

FINTRX

Newly hired reps

FINTRX

Recent M&A activity

FINTRX

Recent filings

FINTRX

Awards

FINTRX

ETF holdings

1 of 16

Active vs passive

$22.3M in ETFs

Passive

78%

$17.4M

Active

0%

$4.9M

ETFProviderStyleCategoryValueShares% of portfolio
ISHARES BITCOIN TRUST ETF (IBIT)BlackRockPassiveDigital Assets$9.3M240,93541.54%

Location

Primary office

SARASOTA, FL

SARASOTA

Location

SARASOTA, FL

Headquartered in SARASOTA, FL, anchoring the North Port-Sarasota, FL metro in the South.

Metro area
North Port-Sarasota, FL
Region
South
County
SARASOTA
Address
2201 Cantu Ct
Time zone
ET (UTC-5)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth