Sara-Bay Financial Corp.
Firm details
- Headquarters
- Sarasota, Florida
- CRD number
- 133443
- Registered since
- April 21, 2014
- Website
- www.sara-bay.com
- Custodians
- CHARLES SCHWAB & CO., INC.
- Fee structure
- Percentage of AUM
- Client types
- Individuals69.44%
- HNWI30.56%
- Services
- Financial PlanningPortfolio Management for Individuals
Firm profile
FINTRXOverview
Sara-Bay Financial Corp. is an independent, SEC-registered registered investment adviser that began operating in 2014 and is owned by an individual. The firm serves individuals and families, providing financial planning and discretionary portfolio management for individuals and small businesses. It charges fees based on a percentage of assets under management. Sara-Bay is not positioned as a capital allocator, does not identify as an active ESG investor, and is not designated as a multi-state or pension consultant adviser.
Assets & Accounts
Public Holdings
Investments & Alternatives
Location & Offices
Investment profile
FINTRXTraditional investments used
Alternative investments used
Active ESG investor
Technology & operations
FINTRXCRM & tech providers
TAMPs used
Clients
FINTRXClient base
Client personas
Asset composition
- Exchange Traded Equities86%
- Public Funds/Mutual Funds9%
- Cash & Cash Equivalents5%
Owners & executives
1 of 1
Mary Hettig
Chief Compliance OfficerCRD 865961
Contacts
3 of 3James Hard
PresidentCRD 236707

Benjamin Hard
Portfolio ManagerCRD 4362335
James Mills
Portfolio ManagerCRD 6120941
Wealth teams
FINTRXNewly hired reps
FINTRXRecent M&A activity
FINTRXRecent filings
FINTRXAwards
FINTRXETF holdings
1 of 19Active vs passive
$24.5M in ETFs
73%
$18M
0%
$6.5M
| ETF | Provider | Style | Category | Value | Shares | % of portfolio |
|---|---|---|---|---|---|---|
| ISHARES BITCOIN TRUST ETF (IBIT) | BlackRock | Passive | Digital Assets | $8M | 239,691 | 32.52% |
Location
Sarasota, FL
Sarasota
Location
Sarasota, FL
Headquartered in Sarasota, FL, anchoring the North Port-Sarasota, FL metro in the South.
- Metro area
- North Port-Sarasota, FL
- Region
- South
- County
- Sarasota
- Address
- 2201 Cantu Ct
- Time zone
- ET (UTC-5)
- Office locations
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