SANTA CRUZ FINANCIAL

RIASEC Registered
Total AUM
Avg account
$0
Accounts
0
Employees
1
Advisory reps
1

Firm details

Headquarters
RANCHO CUCAMONGA, California
CRD number
334207
Fee structure
Percentage of AUM, Hourly Charges
Services
Financial PlanningPortfolio Management for Individuals

Firm profile

FINTRX

Overview

Santa Cruz Financial is organized as a corporation that offers financial planning and discretionary portfolio management aimed at individuals and small businesses. Its stated fee arrangements combine a percentage-of-AUM charge with hourly billing for certain services. The firm does not identify as an active ESG investor, is not set up as a multi-state adviser, and is not listed as a capital allocator, pension consultant, or related adviser in the source data. The record does not include the year of SEC registration and classifies the firm as unclassified. The limited public detail in the record suggests a compact adviser model focused on client-level planning and portfolio work rather than institutional mandates or broad alternative-investment programs. For anyone evaluating the firm, confirm service scope, custody relationships and reporting directly with the firm because the public dataset provides only a basic operational profile.

Assets & Accounts

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Owners & executives

1 of 1
  • Omar Shallan

    CEOCRD 8015940

Wealth teams

FINTRX

Newly hired reps

FINTRX

Recent M&A activity

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Recent filings

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Awards

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Location

Primary office

RANCHO CUCAMONGA, CA

SAN BERNARDINO

Location

RANCHO CUCAMONGA, CA

Headquartered in RANCHO CUCAMONGA, CA, anchoring the Los Angeles-Long Beach, CA metro in the West.

Metro area
Los Angeles-Long Beach, CA
Region
West
County
SAN BERNARDINO
Address
9681 Business Center Dr
Time zone
PT (UTC-8)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth