SALING WEALTH ADVISORS

RIASEC RegisteredEst. 2016
Total AUM
$618M
Discretionary
$580M
94% of AUM
Avg account
$690K
Accounts
895
Employees
11
Advisory reps
10

Firm details

Headquarters
LOUISVILLE, Kentucky
CRD number
283226
Registered since
March 16, 2016
Custodians
RAYMOND JAMES & ASSOCIATES, INC.
Fee structure
Percentage of AUM, Fixed Fees
Client types
  • HNWI85.94%
  • Individuals7.79%
  • Corporations / Businesses6.18%
  • Charitable Organizations0.09%
Services
Financial PlanningPortfolio Management for IndividualsPublication of Periodicals

Firm profile

FINTRX

Overview

Saling Wealth Advisors is an independent, SEC-registered investment adviser organized as a limited liability company and registered in 2016. The firm identifies as a capital allocator and serves both individual and family clients as well as institutional accounts. Its compensation blends a percentage-of-AUM model with fixed fees. Advisory services center on financial planning and discretionary portfolio management for individuals and small businesses. The firm also produces written materials for clients (periodicals/newsletters). Saling does not identify as an active ESG investor and is not registered as a multi-state adviser or pension consultant.

Assets & Accounts

Public Holdings

Investments & Alternatives

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

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CRM & tech providers

TAMPs used

Clients

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Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 89%, Exchange Traded Equities 7%, Cash & Cash Equivalents 2%, Investment Grade Corp Bonds 1%89%
  • Public Funds/Mutual Funds89%
  • Exchange Traded Equities7%
  • Cash & Cash Equivalents2%
  • Investment Grade Corp Bonds1%

Owners & executives

3 of 4
  • ERIC SALING

    Chief Executive OfficerCRD 5522503

  • JASON STUBER

    Chief Investment OfficerCRD 4269880

  • Emily Saling

    Chief Compliance OfficerCRD 6622360

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Contacts

3 of 6
  • Christian Doyle

    Financial PlannerCRD 7567419

  • Jeffrey Gough

    Senior Wealth AdvisorCRD 5155592

  • AMY STUBER

    Senior Wealth AdvisorCRD 4976136

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Wealth teams

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Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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ETF holdings

1 of 37

Active vs passive

$381M in ETFs

Passive

95%

$361M

Active

2%

$20.6M

ETFProviderStyleCategoryValueShares% of portfolio
ISHARES CORE S&P 500 ETF (IVV)BlackRockPassiveLarge Blend$88M134,73423.09%

Location

Primary office

LOUISVILLE, KY

JEFFERSON

Location

LOUISVILLE, KY

Headquartered in LOUISVILLE, KY, anchoring the Louisville/Jefferson County--Elizabethtown--Bardstown, KY-IN metro in the South.

Metro area
Louisville/Jefferson County--Elizabethtown--Bardstown, KY-IN
Region
South
County
JEFFERSON
Address
9750 Ormsby Station Rd
Time zone
CT (UTC-6)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth