SAFE LANDING FINANCIAL

RIASEC Registered
Total AUM
$12.4M
Discretionary
$12.4M
100% of AUM
Avg account
$247K
Accounts
50
Employees
1
Advisory reps
1

Firm details

Headquarters
Plano, Texas
CRD number
297835
Custodians
CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees
Client types
  • HNWI85.35%
  • Individuals14.65%
Services
Financial PlanningPortfolio Management for IndividualsPension ConsultingSelection of Other AdvisersEducational Seminars / Workshops

Firm profile

FINTRX

Overview

Safe Landing Financial is a small, independent registered investment adviser that focuses on advising individual and family clients. The firm operates as a limited liability company under individual ownership and positions itself as a capital allocator for its client base. Its advisory services center on financial planning and discretionary portfolio management for individuals and small businesses, plus selection of other advisers, pension consulting where engaged, and educational seminars or workshops. Fee arrangements include asset-based fees, hourly billing and fixed-fee engagements, which allows the firm to serve a mix of ongoing wealth-management relationships and one-off planning or project work. Portfolio construction shows a clear preference for publicly traded equities; the firm reports an equity-first tilt when building client portfolios. Safe Landing Financial does not identify as an active ESG investor and does not operate as a multi-state adviser. Given its size and client profile, the firm appears to favor liquid, easily tradable instruments and external mutual fund wrappers where appropriate.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

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CRM & tech providers

TAMPs used

Clients

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Client base

Client personas

Asset composition

Asset composition: Exchange Traded Equities 72%, Public Funds/Mutual Funds 27%, Cash & Cash Equivalents 1%72%
  • Exchange Traded Equities72%
  • Public Funds/Mutual Funds27%
  • Cash & Cash Equivalents1%

Contacts

1 of 1
  • BRIAN FRY

    Founder & Financial PlannerCRD 5930841

Wealth teams

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Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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Location

Primary office

Plano, TX

COLLIN

Location

Plano, TX

Headquartered in Plano, TX, anchoring the Dallas-Fort Worth, TX-OK metro in the South.

Metro area
Dallas-Fort Worth, TX-OK
Region
South
County
COLLIN
Address
5830 Granite Pkwy
Time zone
CT (UTC-6)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth