SAFE LANDING FINANCIAL
Firm details
- Headquarters
- Plano, Texas
- CRD number
- 297835
- Website
- safelandingfinancial.com
- Custodians
- CHARLES SCHWAB & CO., INC.
- Fee structure
- Percentage of AUM, Hourly Charges, Fixed Fees
- Client types
- HNWI85.35%
- Individuals14.65%
- Services
- Financial PlanningPortfolio Management for IndividualsPension ConsultingSelection of Other AdvisersEducational Seminars / Workshops
Firm profile
FINTRXOverview
Safe Landing Financial is a small, independent registered investment adviser that focuses on advising individual and family clients. The firm operates as a limited liability company under individual ownership and positions itself as a capital allocator for its client base. Its advisory services center on financial planning and discretionary portfolio management for individuals and small businesses, plus selection of other advisers, pension consulting where engaged, and educational seminars or workshops. Fee arrangements include asset-based fees, hourly billing and fixed-fee engagements, which allows the firm to serve a mix of ongoing wealth-management relationships and one-off planning or project work. Portfolio construction shows a clear preference for publicly traded equities; the firm reports an equity-first tilt when building client portfolios. Safe Landing Financial does not identify as an active ESG investor and does not operate as a multi-state adviser. Given its size and client profile, the firm appears to favor liquid, easily tradable instruments and external mutual fund wrappers where appropriate.
Assets & Accounts
Public Holdings
Investments & Alternatives
Location & Offices
Investment profile
FINTRXTraditional investments used
Alternative investments used
Active ESG investor
Technology & operations
FINTRXCRM & tech providers
TAMPs used
Clients
FINTRXClient base
Client personas
Asset composition
- Exchange Traded Equities72%
- Public Funds/Mutual Funds27%
- Cash & Cash Equivalents1%
Contacts
1 of 1BRIAN FRY
Founder & Financial PlannerCRD 5930841
Wealth teams
FINTRXNewly hired reps
FINTRXRecent M&A activity
FINTRXRecent filings
FINTRXAwards
FINTRXLocation
Plano, TX
COLLIN
Location
Plano, TX
Headquartered in Plano, TX, anchoring the Dallas-Fort Worth, TX-OK metro in the South.
- Metro area
- Dallas-Fort Worth, TX-OK
- Region
- South
- County
- COLLIN
- Address
- 5830 Granite Pkwy
- Time zone
- CT (UTC-6)
- Office locations
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