S.F. EHRLICH ASSOCIATES, INC.

RIASEC RegisteredEst. 2018
Total AUM
$186M
Discretionary
$186M
100% of AUM
Avg account
$483K
Accounts
385
Employees
2
Advisory reps
2

Firm details

Headquarters
CRANFORD, New Jersey
CRD number
121356
Registered since
July 26, 2018
Custodians
CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM, Fixed Fees
Client types
  • HNWI87.51%
  • Individuals12.49%
Services
Financial PlanningPortfolio Management for Individuals

Firm profile

FINTRX

Overview

S.F. Ehrlich Associates, Inc. is a small, owner-led independent registered investment adviser that focuses on serving individual and family clients. The firm provides financial planning and portfolio management for individuals and small businesses, charging a mix of percentage-of-assets and fixed fees. Registered with the SEC in 2018, the firm operates as an adviser that selects third-party managers and products rather than running pooled capital of its own. Investment activity is concentrated in publicly traded pooled vehicles, with a clear preference for mutual funds and other public funds as core building blocks. The firm identifies as an active ESG investor, incorporating environmental, social and governance factors into manager and product selection where appropriate. S.F. Ehrlich tends to construct portfolios with diversified public-fund exposure and supplements that exposure selectively with real estate-focused alternative allocations.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

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Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

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CRM & tech providers

TAMPs used

Clients

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Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 96%, Exchange Traded Equities 2%, Cash & Cash Equivalents 2%96%
  • Public Funds/Mutual Funds96%
  • Exchange Traded Equities2%
  • Cash & Cash Equivalents2%

Owners & executives

1 of 1
  • STANLEY EHRLICH

    President, CEOCRD 4551679

Contacts

1 of 1
  • JOHN ZELTMANN

    Wealth ManagerCRD 5621804

Wealth teams

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Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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Location

Primary office

CRANFORD, NJ

UNION

Location

CRANFORD, NJ

Headquartered in CRANFORD, NJ, anchoring the New York-Newark, NY-NJ-CT-PA metro in the Northeast.

Metro area
New York-Newark, NY-NJ-CT-PA
Region
Northeast
County
UNION
Address
15 Alden St
Time zone
ET (UTC-5)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth