RUBICON ADVISORS

RIASEC RegisteredEst. 2017
Total AUM
$421M
Discretionary
$421M
100% of AUM
Avg account
$190K
Accounts
2,219
Employees
20
Advisory reps
11

Firm details

Headquarters
REDDING, California
CRD number
174447
Registered since
January 27, 2017
Custodians
LPL FINANCIAL LLC
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees
Client types
  • HNWI57.82%
  • Individuals40.38%
  • Charitable Organizations0.83%
  • Corporations / Businesses0.75%
  • Pension & Profit Sharing Plans0.21%
Services
Financial PlanningPortfolio Management for IndividualsPortfolio Management for Institutional ClientsPension ConsultingSelection of Other Advisers

Firm profile

FINTRX

Overview

Rubicon Advisors operates as an independent registered investment adviser organized as a partnership and SEC-registered since 2017. The firm is owned by an individual and presents itself as a capital allocator that serves both individual and family clients as well as institutional investors. Its fee arrangements include percentage-of-AUM billing alongside hourly and fixed-fee engagements. The firm's ADV lists a broad set of advisory capabilities: financial planning, portfolio management for individuals and small businesses, portfolio management for businesses or institutions, selection of other advisers, and pension consulting services. The snapshot flags the firm as not an active ESG investor and not a multi-state adviser; it also notes that Rubicon undertakes selection of third-party managers, consistent with its capital-allocator role.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

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Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

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CRM & tech providers

TAMPs used

Clients

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Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 70%, Exchange Traded Equities 16%, Cash & Cash Equivalents 9%, Non-Investment Grade Corp Bonds 2%, US Government Bonds 1%, State & Local Bonds 1%, Investment Grade Corp Bonds 1%, Private Funds 1%, Other 1%70%
  • Public Funds/Mutual Funds70%
  • Exchange Traded Equities16%
  • Cash & Cash Equivalents9%
  • Non-Investment Grade Corp Bonds2%
  • US Government Bonds1%

Contacts

3 of 11
  • JOHN WINN

    Wealth Management AdvisorCRD 5525954

  • MICHAEL BEREZNAK

    Financial AdvisorCRD 8168239

  • ERIC BATES

    Wealth Management AdvisorCRD 2489387

Unlock 8 more contacts

Wealth teams

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Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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ETF holdings

1 of 56

Active vs passive

$71.2M in ETFs

Passive

44%

$31.4M

Active

47%

$39.7M

ETFProviderStyleCategoryValueShares% of portfolio
AVANTIS US SMALL CAP VALUE ETF (AVUV)AvantisActiveSmall Value$6.9M62,5669.71%

Location

Primary office

REDDING, CA

SHASTA

Location

REDDING, CA

Headquartered in REDDING, CA, anchoring the Redding-Red Bluff, CA metro in the West.

Metro area
Redding-Red Bluff, CA
Region
West
County
SHASTA
Address
1640 E Cypress Ave
Time zone
PT (UTC-8)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth