Rubicon Advisors

RIASEC RegisteredEst. 2017
Total AUM
$421M
Discretionary
$421M
100% of AUM
Avg account
$190K
Accounts
2,219
Employees
20
Advisory reps
11

Firm details

Headquarters
Redding, California
CRD number
174447
Registered since
January 27, 2017
Custodians
LPL FINANCIAL LLC
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees
Client types
  • HNWI57.82%
  • Individuals40.38%
  • Charitable Organizations0.83%
  • Corporations / Businesses0.75%
  • Pension & Profit Sharing Plans0.21%
Services
Financial PlanningPortfolio Management for IndividualsPortfolio Management for Institutional ClientsPension ConsultingSelection of Other Advisers

Firm profile

FINTRX

Overview

Rubicon Advisors is an independent, partner-owned registered investment adviser that began SEC registration in 2017. The firm acts as a capital allocator for individual and family clients as well as institutional relationships, offering fee models that include a percentage of assets under management, hourly billing, and fixed fees. Core services are financial planning, portfolio management for individuals and small businesses, portfolio management for institutional clients, pension consulting, and selecting other advisers. Rubicon does not present itself as an active ESG investor. Custody is consolidated with LPL Financial.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 70%, Exchange Traded Equities 16%, Cash & Cash Equivalents 9%, Non-Investment Grade Corp Bonds 2%, US Government Bonds 1%, State & Local Bonds 1%, Investment Grade Corp Bonds 1%, Private Funds 1%, Other 1%70%
  • Public Funds/Mutual Funds70%
  • Exchange Traded Equities16%
  • Cash & Cash Equivalents9%
  • Non-Investment Grade Corp Bonds2%
  • US Government Bonds1%

Contacts

3 of 11
  • Mark Motell

    Mark Motell

    Wealth Management AdvisorCRD 5761970

  • Brian Stephens

    Brian Stephens

    Partner, Wealth Management AdvisorCRD 5196738

  • Steven Boero

    Steven Boero

    Founding Partner and PrincipalCRD 862282

Unlock 8 more contacts →

Wealth teams

FINTRX

Newly hired reps

FINTRX

Recent M&A activity

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Recent filings

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Awards

FINTRX

ETF holdings

1 of 59

Active vs passive

$83.2M in ETFs

Passive

45%

$37.3M

Active

45%

$45.9M

ETFProviderStyleCategoryValueShares% of portfolio
FT VEST LADDERED BUFFER ETF (BUFR)ActiveOptions Trading$7.6M207,7309.12%

Location

Primary office

Redding, CA

Shasta

Location

Redding, CA

Headquartered in Redding, CA, anchoring the Redding-Red Bluff, CA metro in the West.

Metro area
Redding-Red Bluff, CA
Region
West
County
Shasta
Address
1640 E Cypress Ave
Time zone
PT (UTC-8)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth