Rubicon Advisors

RIASEC Registered
Total AUM
$421M
Discretionary
$421M
100% of AUM
Avg account
$190K
Accounts
2,219
Employees
20
Advisory reps
12

Firm details

Headquarters
Redding, California
CRD number
174447
Registered since
January 27, 2017
Custodians
LPL FINANCIAL LLC
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees
Client types
  • HNWI57.82%
  • Individuals40.38%
  • Charitable Organizations0.83%
  • Corporations / Businesses0.75%
  • Pension & Profit Sharing Plans0.21%
Services
Financial PlanningPortfolio Management for IndividualsPortfolio Management for Institutional ClientsPension ConsultingSelection of Other Advisers

Firm profile

FINTRX

Overview

Rubicon Advisors is an independent, partnership-structured RIA that acts as a capital allocator for both individual/family and institutional clients. The firm is SEC-registered (registration year 2017) and offers fee arrangements that include a percentage of AUM, hourly charges, and fixed fees. Core advisory services named on the firm’s materials include financial planning, portfolio management for individuals/small businesses and for institutional clients, pension consulting, and selection of other advisers. Rubicon reports an owner-type of “individual,” does not describe itself as an active ESG investor, and lists relationships or affiliations with an accountant and an insurance company.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 70%, Exchange Traded Equities 16%, Cash & Cash Equivalents 9%, Non-Investment Grade Corp Bonds 2%, US Government Bonds 1%, State & Local Bonds 1%, Investment Grade Corp Bonds 1%, Private Funds 1%, Other 1%70%
  • Public Funds/Mutual Funds70%
  • Exchange Traded Equities16%
  • Cash & Cash Equivalents9%
  • Non-Investment Grade Corp Bonds2%
  • US Government Bonds1%

Owners & executives

FINTRX

Contacts

FINTRX

Wealth teams

FINTRX

Newly hired reps

FINTRX

Recent M&A activity

FINTRX

Recent filings

FINTRX

Awards

FINTRX

ETF holdings

1 of 60

Active vs passive

$86.4M in ETFs

Passive

46%

$39.3M

Active

44%

$47.1M

ETFProviderStyleCategoryValueShares% of portfolio
FT VEST LADDERED BUFFER ETF (BUFR)ActiveOptions Trading$7.8M206,9188.97%

Location

Primary office

Redding, CA

Shasta

Location

Redding, CA

Headquartered in Redding, CA, anchoring the Redding-Red Bluff, CA metro in the West.

Metro area
Redding-Red Bluff, CA
Region
West
County
Shasta
Address
1640 E Cypress Ave
Time zone
PT (UTC-8)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth