ROTHWELL INVESTMENT ADVISORS

RIASEC RegisteredEst. 2025
Total AUM
$188M
Discretionary
$188M
100% of AUM
Avg account
$138K
Accounts
1,363
Employees
5
Advisory reps
3

Firm details

Headquarters
SALEM, Massachusetts
CRD number
337504
Registered since
July 29, 2025
Custodians
LPL FINANCIAL LLC
Fee structure
Percentage of AUM
Client types
  • Individuals50.49%
  • HNWI48.94%
  • Corporations / Businesses0.57%
Services
Financial PlanningPortfolio Management for Individuals

Firm profile

FINTRX

Overview

Rothwell Investment Advisors is an independent, fee-based registered investment adviser organized as a limited liability company and owned by an individual. The firm focuses on financial planning and discretionary portfolio management for individuals, families and small businesses, while also working with some institutional clients. Its stated investment posture is equity‑centric: client assets are primarily allocated to exchange‑traded equities and ETFs, delivered through separately managed account structures and discretionary portfolios. The firm does not position itself as an ESG investor and does not act as a capital allocator for outside funds. Investment management is delivered on a percentage‑of‑AUM fee model. Rothwell Investment Advisors emphasizes active portfolio oversight for its client base rather than model‑only or purely passive advisory solutions, tailoring equity exposures and allocations across client accounts in line with individual financial plans and risk profiles.

Assets & Accounts

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Exchange Traded Equities 83%, State & Local Bonds 9%, Public Funds/Mutual Funds 5%, Cash & Cash Equivalents 2%, Non-Exchange Traded Equities 1%83%
  • Exchange Traded Equities83%
  • State & Local Bonds9%
  • Public Funds/Mutual Funds5%
  • Cash & Cash Equivalents2%
  • Non-Exchange Traded Equities1%

Owners & executives

2 of 2
  • BARBARA MAITLAND

    Chief Executive OfficerCRD 5452564

  • NICOLE STOUFFLET

    Co-Founder, Chief Compliance OfficerCRD 4290006

Contacts

1 of 1
  • MARK MAITLAND

    Investment Advisor RepresentativeCRD 6823428

Wealth teams

FINTRX

Newly hired reps

FINTRX

Recent M&A activity

FINTRX

Recent filings

FINTRX

Awards

FINTRX

Location

Primary office

SALEM, MA

ESSEX

Location

SALEM, MA

Headquartered in SALEM, MA, anchoring the Boston-Worcester-Providence, MA-RI-NH-CT metro in the Northeast.

Metro area
Boston-Worcester-Providence, MA-RI-NH-CT
Region
Northeast
County
ESSEX
Address
11A Derby Sq
Time zone
ET (UTC-5)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth