RORA WEALTH, INC.

RIASEC Registered
Total AUM
$18M
Discretionary
$18M
100% of AUM
Avg account
$145K
Accounts
124
Employees
1
Advisory reps
1

Firm details

Headquarters
Atlanta, Georgia
CRD number
297568
Custodians
CHARLES SCHWAB & CO., INC., ALTRUIST FINANCIAL LLC
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees
Client types
  • HNWI54.3%
  • Individuals45.7%
Services
Financial PlanningPortfolio Management for Individuals

Firm profile

FINTRX

Overview

Rora Wealth, Inc. is an independent registered investment adviser focused on individualized financial planning and portfolio management for individuals and small businesses. The firm operates with a fee model that combines percentage-of-AUM billing with hourly and fixed-fee engagements, allowing flexibility for ongoing portfolio oversight as well as project-based planning work. Its investment approach centers on pooled public funds and mutual funds as the primary building blocks for client portfolios, with selective use of third-party alternative managers for real estate and digital currency exposure. The practice is structured for personalized relationships rather than institutional mandate work, and it manages client assets on a discretionary basis. Rora Wealth positions itself to serve clients who prefer professionally managed portfolios anchored in diversified fund vehicles, supplemented by targeted alternative allocations where suitability and client objectives warrant. The firm is not identified as an active ESG investor and does not present itself as a multi-state or pension consultant adviser.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

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CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 95%, Cash & Cash Equivalents 5%95%
  • Public Funds/Mutual Funds95%
  • Cash & Cash Equivalents5%

Contacts

1 of 1
  • Samuel Deane

    FounderCRD 6882384

Wealth teams

FINTRX

Newly hired reps

FINTRX

Recent M&A activity

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Recent filings

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Awards

FINTRX

Location

Primary office

Atlanta, GA

FULTON

Location

Atlanta, GA

Headquartered in Atlanta, GA, anchoring the Atlanta--Athens-Clarke County--Sandy Springs, GA-AL metro in the South.

Metro area
Atlanta--Athens-Clarke County--Sandy Springs, GA-AL
Region
South
County
FULTON
Address
3280 Peachtree Rd NE
Time zone
ET (UTC-5)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth