RORA WEALTH, INC.
Firm details
- Headquarters
- Atlanta, Georgia
- CRD number
- 297568
- Website
- deanewealth.com
- Custodians
- CHARLES SCHWAB & CO., INC., ALTRUIST FINANCIAL LLC
- Fee structure
- Percentage of AUM, Hourly Charges, Fixed Fees
- Client types
- HNWI54.3%
- Individuals45.7%
- Services
- Financial PlanningPortfolio Management for Individuals
Firm profile
FINTRXOverview
Rora Wealth, Inc. is an independent registered investment adviser focused on individualized financial planning and portfolio management for individuals and small businesses. The firm operates with a fee model that combines percentage-of-AUM billing with hourly and fixed-fee engagements, allowing flexibility for ongoing portfolio oversight as well as project-based planning work. Its investment approach centers on pooled public funds and mutual funds as the primary building blocks for client portfolios, with selective use of third-party alternative managers for real estate and digital currency exposure. The practice is structured for personalized relationships rather than institutional mandate work, and it manages client assets on a discretionary basis. Rora Wealth positions itself to serve clients who prefer professionally managed portfolios anchored in diversified fund vehicles, supplemented by targeted alternative allocations where suitability and client objectives warrant. The firm is not identified as an active ESG investor and does not present itself as a multi-state or pension consultant adviser.
Assets & Accounts
Public Holdings
Investments & Alternatives
Location & Offices
Investment profile
FINTRXTraditional investments used
Alternative investments used
Active ESG investor
Technology & operations
FINTRXCRM & tech providers
TAMPs used
Clients
FINTRXClient base
Client personas
Asset composition
- Public Funds/Mutual Funds95%
- Cash & Cash Equivalents5%
Contacts
1 of 1Samuel Deane
FounderCRD 6882384
Wealth teams
FINTRXNewly hired reps
FINTRXRecent M&A activity
FINTRXRecent filings
FINTRXAwards
FINTRXLocation
Atlanta, GA
FULTON
Location
Atlanta, GA
Headquartered in Atlanta, GA, anchoring the Atlanta--Athens-Clarke County--Sandy Springs, GA-AL metro in the South.
- Metro area
- Atlanta--Athens-Clarke County--Sandy Springs, GA-AL
- Region
- South
- County
- FULTON
- Address
- 3280 Peachtree Rd NE
- Time zone
- ET (UTC-5)
- Office locations
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