ROI FINANCIAL

RIASEC RegisteredEst. 2021
Total AUM
$264M
Discretionary
$257M
97% of AUM
Avg account
$174K
Accounts
1,518
Employees
8
Advisory reps
2

Firm details

Headquarters
BEAVERTON, Oregon
CRD number
160100
Registered since
July 29, 2021
Website
roi-fa.com
Custodians
CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees
Client types
  • HNWI77.88%
  • Individuals19.28%
  • Pension & Profit Sharing Plans2.84%
Services
Financial PlanningPortfolio Management for IndividualsPortfolio Management for Institutional ClientsPension Consulting

Firm profile

FINTRX

Overview

ROI Financial is an independent, SEC‑registered RIA organized as an LLC and registered in 2021. The firm is owned by an individual and serves both private clients (individuals and families) and institutional clients. Its fee model includes percentage-of-AUM billing as well as hourly and fixed-fee arrangements. ROI Financial’s advisory work centers on financial planning and discretionary portfolio management for individuals, small businesses and institutions, and it also provides pension consulting. The firm does not identify as an active ESG investor and is not presented as a multi‑state adviser.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Exchange Traded Equities 60%, Public Funds/Mutual Funds 34%, Cash & Cash Equivalents 6%60%
  • Exchange Traded Equities60%
  • Public Funds/Mutual Funds34%
  • Cash & Cash Equivalents6%

Owners & executives

1 of 1
  • LANCE JOHNSON

    CEO & Investment Advisor RepresentativeCRD 2244093

Contacts

1 of 1
  • Trevor Bruno

    Associate AdvisorCRD 7300888

Wealth teams

FINTRX

Newly hired reps

FINTRX

Recent M&A activity

FINTRX

Recent filings

FINTRX

Awards

FINTRX

ETF holdings

1 of 21

Active vs passive

$32.7M in ETFs

Passive

82%

$26.8M

Active

18%

$6M

ETFProviderStyleCategoryValueShares% of portfolio
SPDR GOLD TRUST (GLD)State StreetPassiveCommodities Focused$7.1M16,50821.70%

Location

Primary office

BEAVERTON, OR

WASHINGTON

Location

BEAVERTON, OR

Headquartered in BEAVERTON, OR, anchoring the Portland-Vancouver-Salem, OR-WA metro in the West.

Metro area
Portland-Vancouver-Salem, OR-WA
Region
West
County
WASHINGTON
Address
14675 SW Millikan Way
Time zone
PT (UTC-8)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth