Rockford Financial Planning

RIASEC Registered
Total AUM
$79.7M
Discretionary
$72.2M
91% of AUM
Avg account
$179K
Accounts
445
Employees
3
Advisory reps
2

Firm details

Headquarters
,
CRD number
312048
Custodians
CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees
Client types
  • HNWI46.28%
  • Individuals44.33%
  • Pension & Profit Sharing Plans9.39%
Services
Financial PlanningPortfolio Management for IndividualsPension Consulting

Firm profile

FINTRX

Overview

Rockford Financial Planning is an independent registered investment adviser organized as a limited liability company that focuses on individualized financial planning and portfolio management for individuals and small businesses. The firm blends fee-for-service planning (hourly and fixed-fee engagements) with percentage-of-AUM advisory relationships, giving clients multiple ways to access advice and investment management. Advisory activity explicitly includes financial planning, portfolio management, and pension consulting services. Investment activity centers on public funds and mutual funds as the primary implementation vehicle, with discretionary portfolio management covering the bulk of client assets. The firm is not positioned as an ESG-focused manager and does not operate as a multi-state adviser. Its client base is concentrated on individuals and families rather than institutional mandates, and the firm does not present itself as a capital allocator or as a related adviser.

Assets & Accounts

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

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CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 91%, Exchange Traded Equities 4%, Cash & Cash Equivalents 3%, US Government Bonds 2%91%
  • Public Funds/Mutual Funds91%
  • Exchange Traded Equities4%
  • Cash & Cash Equivalents3%
  • US Government Bonds2%

Contacts

2 of 2
  • Connor Matheny

    Connor Matheny

    ParaplannerCRD 7678044

  • Kevin O'hanlon

    Kevin O'hanlon

    Financial AdvisorCRD 4427111

Wealth teams

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Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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Location

Primary office

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Location

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Headquartered in , null.

Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth