ROBO ADVISOR, INC.

RIASEC RegisteredEst. 2011
Total AUM
Avg account
$0
Accounts
0
Employees
3
Advisory reps
2

Firm details

Headquarters
LAKE MARY, Florida
CRD number
155976
Registered since
January 6, 2011
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees, Other
Services
Financial PlanningPortfolio Management for Individuals

Firm profile

FINTRX

Overview

Robo Advisor, Inc. is a small corporate advisory firm that combines broker-dealer and insurance brokerage activity with advisory services focused on financial planning and portfolio management for individuals and small businesses. Registered with regulators since 2011 and owned by an individual, the firm uses a flexible fee model — charging a percentage of AUM in addition to hourly, fixed and other fee arrangements — which lets advisors tailor billing to client needs. Investment behavior is oriented toward conventional pooled products for core exposure (mutual funds, corporate debt, annuities) while also accessing private-market and growth-oriented strategies through third-party managers. The firm does not position itself as an ESG investor and it does not identify as a multi-state adviser or a capital allocator. Its advisory scope is aimed at individual and small-business clientele rather than institutional pension or related-adviser mandates.

Assets & Accounts

Investments & Alternatives

Location & Offices

Investment profile

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Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

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CRM & tech providers

TAMPs used

Clients

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Client base

Client personas

Owners & executives

2 of 2
  • LAUREN REALE

    CFOCRD 5871780

  • JEFFREY HOVERMALE

    Founder & CEOCRD 2104629

Wealth teams

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Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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Location

Primary office

LAKE MARY, FL

SEMINOLE

Location

LAKE MARY, FL

Headquartered in LAKE MARY, FL, anchoring the Orlando-Lakeland-Deltona, FL metro in the South.

Metro area
Orlando-Lakeland-Deltona, FL
Region
South
County
SEMINOLE
Address
255 Primera Blvd
Time zone
ET (UTC-5)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth