ROBO ADVISOR, INC.
Firm details
- Headquarters
- LAKE MARY, Florida
- CRD number
- 155976
- Registered since
- January 6, 2011
- Website
- www.roboadvisor.com
- Fee structure
- Percentage of AUM, Hourly Charges, Fixed Fees, Other
- Services
- Financial PlanningPortfolio Management for Individuals
Firm profile
FINTRXOverview
Robo Advisor, Inc. is a small corporate advisory firm that combines broker-dealer and insurance brokerage activity with advisory services focused on financial planning and portfolio management for individuals and small businesses. Registered with regulators since 2011 and owned by an individual, the firm uses a flexible fee model — charging a percentage of AUM in addition to hourly, fixed and other fee arrangements — which lets advisors tailor billing to client needs. Investment behavior is oriented toward conventional pooled products for core exposure (mutual funds, corporate debt, annuities) while also accessing private-market and growth-oriented strategies through third-party managers. The firm does not position itself as an ESG investor and it does not identify as a multi-state adviser or a capital allocator. Its advisory scope is aimed at individual and small-business clientele rather than institutional pension or related-adviser mandates.
Assets & Accounts
Investments & Alternatives
Location & Offices
Investment profile
FINTRXTraditional investments used
Alternative investments used
Active ESG investor
Technology & operations
FINTRXCRM & tech providers
TAMPs used
Clients
FINTRXClient base
Client personas
Owners & executives
2 of 2LAUREN REALE
CFOCRD 5871780
JEFFREY HOVERMALE
Founder & CEOCRD 2104629
Wealth teams
FINTRXNewly hired reps
FINTRXRecent M&A activity
FINTRXRecent filings
FINTRXAwards
FINTRXLocation
LAKE MARY, FL
SEMINOLE
Location
LAKE MARY, FL
Headquartered in LAKE MARY, FL, anchoring the Orlando-Lakeland-Deltona, FL metro in the South.
- Metro area
- Orlando-Lakeland-Deltona, FL
- Region
- South
- County
- SEMINOLE
- Address
- 255 Primera Blvd
- Time zone
- ET (UTC-5)
- Office locations
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