RIVERTREE ADVISORS, LLC

RIASEC RegisteredEst. 2013
Total AUM
$184M
Discretionary
$184M
100% of AUM
Avg account
$539K
Accounts
342
Employees
3
Advisory reps
2

Firm details

Headquarters
WINTER PARK, Florida
CRD number
168065
Registered since
June 17, 2013
Custodians
RAYMOND JAMES & ASSOCIATES, INC.
Fee structure
Percentage of AUM
Client types
  • HNWI83.41%
  • Individuals16.59%
Services
Financial PlanningPortfolio Management for Individuals

Firm profile

FINTRX

Overview

Rivertree Advisors, LLC is an independent registered investment adviser operating as a limited liability company that focuses on financial planning and portfolio management for individuals and small businesses. The firm charges fees based on a percentage of assets under management and structures client relationships primarily around discretionary portfolio management and financial planning. Investment activity shows a clear preference for exchange-traded products — ETFs make up the bulk of investable assets — with equity exposure being the dominant posture alongside select credit-focused ETFs that provide income and diversification. Rivertree is not positioned as a capital allocator and does not identify as an active ESG investor. Its client base is individual and family households rather than institutional or pension clients. The adviser’s model emphasizes scalable ETF and mutual fund allocations to implement asset allocation and income strategies, with limited direct equity positions.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Exchange Traded Equities 89%, Public Funds/Mutual Funds 5%, Private Funds 4%, Cash & Cash Equivalents 2%89%
  • Exchange Traded Equities89%
  • Public Funds/Mutual Funds5%
  • Private Funds4%
  • Cash & Cash Equivalents2%

Contacts

2 of 2
  • Lisa Grady-Strange

    Firm AdministratorCRD 6727598

  • THEODORE RICH

    PrincipalCRD 2592493

Wealth teams

FINTRX

Newly hired reps

FINTRX

Recent M&A activity

FINTRX

Recent filings

FINTRX

Awards

FINTRX

ETF holdings

1 of 76

Active vs passive

$208M in ETFs

Passive

30%

$62.8M

Active

68%

$145M

ETFProviderStyleCategoryValueShares% of portfolio
JANUS HENDERSON AAA CLO ETF (JAAA) Janus HendersonActiveUltrashort Bond$11.8M233,3005.66%

Location

Primary office

WINTER PARK, FL

ORANGE

Location

WINTER PARK, FL

Headquartered in WINTER PARK, FL, anchoring the Orlando-Lakeland-Deltona, FL metro in the South.

Metro area
Orlando-Lakeland-Deltona, FL
Region
South
County
ORANGE
Address
941 W Morse Blvd
Time zone
ET (UTC-5)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth