RILEY FRIEDMAN ASSET MANAGEMENT

RIASEC RegisteredEst. 2011
Total AUM
$585M
Discretionary
$583M
100% of AUM
Avg account
$1M
Accounts
562
Employees
2
Advisory reps
2

Firm details

Headquarters
LOS ALTOS, California
CRD number
155810
Registered since
September 19, 2011
Custodians
CHARLES SCHWAB & CO., INC., FIDELITY DISTRIBUTORS COMPANY LLC, THE VANGUARD GROUP, INC.
Fee structure
Percentage of AUM
Client types
  • HNWI88.04%
  • Individuals7.29%
  • Pension & Profit Sharing Plans4.67%
Services
Portfolio Management for Individuals

Firm profile

FINTRX

Overview

Riley Friedman Asset Management is a privately owned LLC that operates as a fee-based registered investment adviser (SEC-registered since 2011). The firm advises both individual and family clients as well as institutional investors, with its stated advisory activity focused on portfolio management for individuals and small businesses. It charges clients on a percentage-of-AUM basis and is not positioned as a capital allocator; instead it appears to build client portfolios using both internal equity allocations and external managers for select alternative exposures. The firm does not identify as an active ESG investor and is not registered as a multi-state adviser.

Assets & Accounts

Public Holdings

Investments & Alternatives

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Exchange Traded Equities 58%, State & Local Bonds 15%, Cash & Cash Equivalents 13%, Public Funds/Mutual Funds 7%, Investment Grade Corp Bonds 5%, Non-Exchange Traded Equities 1%, Non-Investment Grade Corp Bonds 1%58%
  • Exchange Traded Equities58%
  • State & Local Bonds15%
  • Cash & Cash Equivalents13%
  • Public Funds/Mutual Funds7%
  • Investment Grade Corp Bonds5%

Contacts

2 of 2
  • JONATHAN RILEY

    PresidentCRD 2947957

  • STUART FRIEDMAN

    PrincipalCRD 4576711

Wealth teams

FINTRX

Newly hired reps

FINTRX

Recent M&A activity

FINTRX

Recent filings

FINTRX

Awards

FINTRX

ETF holdings

1 of 25

Active vs passive

$23M in ETFs

Passive

74%

$17M

Active

2%

$6M

ETFProviderStyleCategoryValueShares% of portfolio
VANGUARD MID-CAP VALUE INDEX FUND (VOE)VanguardPassiveMid Cap Value$3.3M17,83714.29%

Location

Primary office

LOS ALTOS, CA

SANTA CLARA

Location

LOS ALTOS, CA

Headquartered in LOS ALTOS, CA, anchoring the San Jose-San Francisco-Oakland, CA metro in the West.

Metro area
San Jose-San Francisco-Oakland, CA
Region
West
County
SANTA CLARA
Address
4984 El Camino Real
Time zone
PT (UTC-8)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth