RHS FINANCIAL, LLC

RIASEC RegisteredEst. 2018
Total AUM
$220M
Discretionary
$210M
96% of AUM
Avg account
$487K
Accounts
451
Employees
2
Advisory reps
2

Firm details

Headquarters
SAN FRANCISCO, California
CRD number
149435
Registered since
March 23, 2018
Custodians
CHARLES SCHWAB & CO., INC., INTERACTIVE BROKERS LLC, MY529, NATIONWIDE SECURITIES, LLC
Fee structure
Percentage of AUM
Client types
  • HNWI78.2%
  • Individuals17.39%
  • Charitable Organizations4.19%
  • Corporations / Businesses0.22%
Services
Financial PlanningPortfolio Management for IndividualsPortfolio Management for Institutional ClientsPension ConsultingSelection of Other AdvisersEducational Seminars / Workshops

Firm profile

FINTRX

Overview

RHS Financial, LLC is an independent registered investment adviser organized as an LLC and operating since 2018. The firm is individually owned and acts as a capital allocator for both high-net-worth individuals/families and institutional clients. Its advisory fees are charged as a percentage of assets under management, and its service menu includes financial planning, portfolio management for individuals, small businesses and institutions, pension consulting, third‑party manager selection, and educational workshops. RHS does not identify as an active ESG investor and is not registered as a multi‑state adviser. The firm was recognized by FA Magazine in 2020 among its Top RIA Firms.

Assets & Accounts

Public Holdings

Investments & Alternatives

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 81%, Cash & Cash Equivalents 10%, Exchange Traded Equities 9%81%
  • Public Funds/Mutual Funds81%
  • Cash & Cash Equivalents10%
  • Exchange Traded Equities9%

Owners & executives

1 of 1
  • COLBY DAVIS

    Chief Investment OfficerCRD 6452013

Contacts

1 of 1
  • RISLEY SAMS

    Founder and PresidentCRD 4572447

Wealth teams

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Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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ETF holdings

1 of 92

Active vs passive

$185M in ETFs

Passive

87%

$161M

Active

10%

$23.7M

ETFProviderStyleCategoryValueShares% of portfolio
SCHWAB FUNDAMENTAL INTERNATIONAL EQUITY ETF (FNDF)SchwabPassiveForeign Large Value$9.2M188,9745.00%

Location

Primary office

SAN FRANCISCO, CA

SAN FRANCISCO

Location

SAN FRANCISCO, CA

Headquartered in SAN FRANCISCO, CA, anchoring the San Jose-San Francisco-Oakland, CA metro in the West.

Metro area
San Jose-San Francisco-Oakland, CA
Region
West
County
SAN FRANCISCO
Address
4171 24th St
Time zone
PT (UTC-8)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth