RHEECO, INC.

RIASEC RegisteredEst. 2025
Total AUM
$119M
Discretionary
$119M
100% of AUM
Avg account
$212K
Accounts
562
Employees
4
Advisory reps
2

Firm details

Headquarters
NATICK, Massachusetts
CRD number
301106
Registered since
April 14, 2025
Website
rhee.co
Custodians
CHARLES SCHWAB & CO., INC., FIDELITY DISTRIBUTORS COMPANY LLC
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees
Client types
  • Individuals68.81%
  • HNWI24.08%
  • Pension & Profit Sharing Plans7.04%
  • Charitable Organizations0.07%
Services
Financial PlanningPortfolio Management for Individuals

Firm profile

FINTRX

Overview

Rheeco, Inc. is an independent registered investment adviser focused on serving individual and family clients with financial planning and portfolio management for individuals and small businesses. The firm runs an equity‑first investment approach, allocating the vast majority of client capital to exchange‑traded equities and related separately managed account strategies. Fee arrangements are flexible and include percentage-of-AUM billing alongside hourly and fixed-fee engagements, which supports both ongoing portfolio management relationships and discrete planning projects. Rheeco does not position itself as an active ESG investor or as a multi-state adviser, and it does not function as a capital allocator or pension consultant. Its advisory activity centers on creating and managing portfolios for private clients and providing financial planning services, supported operationally by accountant affiliations.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Exchange Traded Equities 84%, Investment Grade Corp Bonds 5%, Cash & Cash Equivalents 5%, US Government Bonds 3%, State & Local Bonds 3%84%
  • Exchange Traded Equities84%
  • Investment Grade Corp Bonds5%
  • Cash & Cash Equivalents5%
  • US Government Bonds3%
  • State & Local Bonds3%

Contacts

2 of 2
  • DAVID RHEE

    Wealth StrategistCRD 4729106

  • Peichi Lo

    Staff AccountantCRD 7559457

Wealth teams

FINTRX

Newly hired reps

FINTRX

Recent M&A activity

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Recent filings

FINTRX

Awards

FINTRX

Location

Primary office

NATICK, MA

MIDDLESEX

Location

NATICK, MA

Headquartered in NATICK, MA, anchoring the Boston-Worcester-Providence, MA-RI-NH-CT metro in the Northeast.

Metro area
Boston-Worcester-Providence, MA-RI-NH-CT
Region
Northeast
County
MIDDLESEX
Address
47 Eliot St
Time zone
ET (UTC-5)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth