RHEECO, INC.
Firm details
- Headquarters
- NATICK, Massachusetts
- CRD number
- 301106
- Registered since
- April 14, 2025
- Website
- rhee.co
- Custodians
- CHARLES SCHWAB & CO., INC., FIDELITY DISTRIBUTORS COMPANY LLC
- Fee structure
- Percentage of AUM, Hourly Charges, Fixed Fees
- Client types
- Individuals68.81%
- HNWI24.08%
- Pension & Profit Sharing Plans7.04%
- Charitable Organizations0.07%
- Services
- Financial PlanningPortfolio Management for Individuals
Firm profile
FINTRXOverview
Rheeco, Inc. is an independent registered investment adviser focused on serving individual and family clients with financial planning and portfolio management for individuals and small businesses. The firm runs an equity‑first investment approach, allocating the vast majority of client capital to exchange‑traded equities and related separately managed account strategies. Fee arrangements are flexible and include percentage-of-AUM billing alongside hourly and fixed-fee engagements, which supports both ongoing portfolio management relationships and discrete planning projects. Rheeco does not position itself as an active ESG investor or as a multi-state adviser, and it does not function as a capital allocator or pension consultant. Its advisory activity centers on creating and managing portfolios for private clients and providing financial planning services, supported operationally by accountant affiliations.
Assets & Accounts
Public Holdings
Investments & Alternatives
Location & Offices
Investment profile
FINTRXTraditional investments used
Alternative investments used
Active ESG investor
Technology & operations
FINTRXCRM & tech providers
TAMPs used
Clients
FINTRXClient base
Client personas
Asset composition
- Exchange Traded Equities84%
- Investment Grade Corp Bonds5%
- Cash & Cash Equivalents5%
- US Government Bonds3%
- State & Local Bonds3%
Contacts
2 of 2DAVID RHEE
Wealth StrategistCRD 4729106
Peichi Lo
Staff AccountantCRD 7559457
Wealth teams
FINTRXNewly hired reps
FINTRXRecent M&A activity
FINTRXRecent filings
FINTRXAwards
FINTRXLocation
NATICK, MA
MIDDLESEX
Location
NATICK, MA
Headquartered in NATICK, MA, anchoring the Boston-Worcester-Providence, MA-RI-NH-CT metro in the Northeast.
- Metro area
- Boston-Worcester-Providence, MA-RI-NH-CT
- Region
- Northeast
- County
- MIDDLESEX
- Address
- 47 Eliot St
- Time zone
- ET (UTC-5)
- Office locations
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