Reflection Asset Management

RIASEC RegisteredEst. 2020
Total AUM
$229M
Discretionary
$229M
100% of AUM
Avg account
$1.9M
Accounts
121
Employees
3
Advisory reps
3

Firm details

Headquarters
,
CRD number
306663
Registered since
September 24, 2020
Custodians
CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM, Hourly Charges
Client types
  • Investment Companies50.24%
  • Individuals49.76%
Services
Financial PlanningPortfolio Management for IndividualsPortfolio Management for Investment CompaniesPortfolio Management for Institutional ClientsEducational Seminars / Workshops

Firm profile

FINTRX

Overview

Reflection Asset Management is an independent RIA structured as a limited liability company and SEC-registered in 2020. The firm serves both individual & family clients and institutional investors, offering financial planning, portfolio management across individuals, small businesses, investment companies and institutions, plus educational seminars and workshops. Fee arrangements combine a percentage of assets under management with hourly charges. Investment activity centers on liquid public equities and ETFs, with a clear preference for exchange-traded exposures both for core allocation and tactical positioning. The firm identifies as an active ESG investor, indicating ESG criteria or stewardship considerations are integrated into security selection or manager screening. As an independent advisor with an individual owner, Reflection appears to run a boutique model that blends discretionary portfolio management with client advisory and planning services.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Exchange Traded Equities 48%, Public Funds/Mutual Funds 48%, Cash & Cash Equivalents 4%48%
  • Exchange Traded Equities48%
  • Public Funds/Mutual Funds48%
  • Cash & Cash Equivalents4%

Owners & executives

2 of 2
  • Jason Britton

    Jason Britton

    President, CIOCRD 2977194

  • Dennis Mason

    Dennis Mason

    Chief Compliance OfficerCRD 3107130

Contacts

1 of 1
  • Betsy Moszeter

    Betsy Moszeter

    Investment Adviser RepresentativeCRD 5192402

Wealth teams

FINTRX

Newly hired reps

FINTRX

Recent M&A activity

FINTRX

Recent filings

FINTRX

Awards

FINTRX

ETF holdings

1 of 53

Active vs passive

$29.1M in ETFs

Passive

67%

$19.4M

Active

5%

$9.6M

ETFProviderStyleCategoryValueShares% of portfolio
INVESCO QQQ TRUST SERIES 1 (QQQ)InvescoPassiveLarge Growth$5.3M8,47518.08%

Location

Primary office

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Location

, null

Headquartered in , null.

Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth