Reel Financial Planning

RIASEC Registered
Total AUM
$4.8M
Discretionary
$4.8M
100% of AUM
Avg account
$155K
Accounts
31
Employees
1
Advisory reps
1

Firm details

Headquarters
,
CRD number
333611
Custodians
CHARLES SCHWAB & CO., INC.
Fee structure
Hourly Charges, Fixed Fees
Client types
  • Individuals59.91%
  • HNWI40.09%
Services
Financial PlanningPortfolio Management for IndividualsEducational Seminars / Workshops

Firm profile

FINTRX

Overview

Reel Financial Planning is a small, independent registered investment adviser that focuses on individualized financial planning and portfolio management for individuals and small businesses. The firm charges hourly and fixed fees and supplements advisory work with educational seminars and workshops. Investment activity is modest in scale and tilted toward publicly traded equities and mutual funds rather than direct alternative or private fund deployments. The adviser does not position itself as a multi-state or pension consultant and does not act as a capital allocator for third-party private funds. Reel Financial Planning reports a clear equity preference in client portfolios, using exchange-traded equities as the dominant building block. The firm is not an active ESG investor according to its disclosures. Service delivery centers on hands-on planning and portfolio oversight for a small client base rather than institutional or multi-family office functions.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

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CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Exchange Traded Equities 54%, Public Funds/Mutual Funds 39%, Non-Investment Grade Corp Bonds 5%, Cash & Cash Equivalents 2%54%
  • Exchange Traded Equities54%
  • Public Funds/Mutual Funds39%
  • Non-Investment Grade Corp Bonds5%
  • Cash & Cash Equivalents2%

Contacts

1 of 1
  • Daniel Honsberger

    Daniel Honsberger

    Founder and CCOCRD 7230117

Wealth teams

FINTRX

Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

FINTRX

Location

Primary office

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Location

, null

Headquartered in , null.

Office locations

Similar firms

Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth