RED TORTOISE
Firm details
- Headquarters
- Atlanta, Georgia
- CRD number
- 282509
- Registered since
- March 1, 2018
- Website
- redtortoisellc.com
- Custodians
- CHARLES SCHWAB & CO., INC., FIDELITY DISTRIBUTORS COMPANY LLC
- Fee structure
- Percentage of AUM, Hourly Charges, Fixed Fees
- Client types
- HNWI83%
- Corporations / Businesses12.02%
- Individuals4.98%
- Services
- Financial PlanningPortfolio Management for IndividualsPortfolio Management for Institutional Clients
Firm profile
FINTRXOverview
Red Tortoise is an independent registered investment adviser that runs a fee-based advisory practice focused on both high-net-worth individuals and institutional clients. The firm combines portfolio management and financial planning services, charging a mix of percentage-of-AUM fees alongside hourly and fixed-fee engagements for planning or project work. Since registering with the SEC in 2018, Red Tortoise has shown a clear preference for pooled public products — particularly mutual funds and ETFs — while also flagging itself as an active ESG investor and allocating to select alternative strategies. Investment activity centers on diversified, fund-based exposures rather than concentrated single-stock bets. The firm’s 13F footprint shows a heavy ETF tilt, with its largest reported position being the Schwab International Equity ETF. That ETF- and mutual fund-driven approach suggests Red Tortoise builds client portfolios with core passive and active fund sleeves, then layers in targeted exposures — including third-party digital currency managers — where appropriate. The fee mix and the presence of hourly/fixed fees indicate the firm provides both ongoing discretionary management and standalone advisory or planning work.
Assets & Accounts
Public Holdings
Investments & Alternatives
Location & Offices
Investment profile
FINTRXTraditional investments used
Alternative investments used
Active ESG investor
Technology & operations
FINTRXCRM & tech providers
TAMPs used
Clients
FINTRXClient base
Client personas
Asset composition
- Public Funds/Mutual Funds71%
- Exchange Traded Equities15%
- Cash & Cash Equivalents11%
- US Government Bonds3%
Contacts
3 of 4GEORGE CHEN
PrincipalCRD 3070134
Howard Fleming
PrincipalCRD 1705075
REX MACEY
Managing MemberCRD 1781700
Wealth teams
FINTRXNewly hired reps
FINTRXRecent M&A activity
FINTRXRecent filings
FINTRXAwards
FINTRXETF holdings
1 of 147Active vs passive
$236M in ETFs
97%
$228M
3%
$8.3M
| ETF | Provider | Style | Category | Value | Shares | % of portfolio |
|---|---|---|---|---|---|---|
| SCHWAB INTERNATIONAL EQUITY ETF (SCHF) | Schwab | Passive | Foreign Large Blend | $28.4M | 1,149,146 | 12.04% |
Location
Atlanta, GA
FULTON
Location
Atlanta, GA
Headquartered in Atlanta, GA, anchoring the Atlanta--Athens-Clarke County--Sandy Springs, GA-AL metro in the South.
- Metro area
- Atlanta--Athens-Clarke County--Sandy Springs, GA-AL
- Region
- South
- County
- FULTON
- Address
- 5555 Glenridge Connector
- Time zone
- ET (UTC-5)
- Office locations
Similar firms
PRIVATE FAMILY WEALTH ADVISORS
RIAAtlanta, GA
MCP ADVISERS, LLC
RIAAtlanta, GA
REGIMEN WEALTH, LLC
RIAAtlanta, GA
SB ADVISORY, LLC
RIAAtlanta, GA
RESURGENT ADVISORS
RIAAtlanta, GA
MAESTRIA PARTNERS LLC
RIAAtlanta, GA