RED TORTOISE

RIASEC RegisteredEst. 2018
Total AUM
$382M
Discretionary
$378M
99% of AUM
Avg account
$1.2M
Accounts
322
Employees
4
Advisory reps
4

Firm details

Headquarters
Atlanta, Georgia
CRD number
282509
Registered since
March 1, 2018
Custodians
CHARLES SCHWAB & CO., INC., FIDELITY DISTRIBUTORS COMPANY LLC
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees
Client types
  • HNWI83%
  • Corporations / Businesses12.02%
  • Individuals4.98%
Services
Financial PlanningPortfolio Management for IndividualsPortfolio Management for Institutional Clients

Firm profile

FINTRX

Overview

Red Tortoise is an independent registered investment adviser that runs a fee-based advisory practice focused on both high-net-worth individuals and institutional clients. The firm combines portfolio management and financial planning services, charging a mix of percentage-of-AUM fees alongside hourly and fixed-fee engagements for planning or project work. Since registering with the SEC in 2018, Red Tortoise has shown a clear preference for pooled public products — particularly mutual funds and ETFs — while also flagging itself as an active ESG investor and allocating to select alternative strategies. Investment activity centers on diversified, fund-based exposures rather than concentrated single-stock bets. The firm’s 13F footprint shows a heavy ETF tilt, with its largest reported position being the Schwab International Equity ETF. That ETF- and mutual fund-driven approach suggests Red Tortoise builds client portfolios with core passive and active fund sleeves, then layers in targeted exposures — including third-party digital currency managers — where appropriate. The fee mix and the presence of hourly/fixed fees indicate the firm provides both ongoing discretionary management and standalone advisory or planning work.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 71%, Exchange Traded Equities 15%, Cash & Cash Equivalents 11%, US Government Bonds 3%71%
  • Public Funds/Mutual Funds71%
  • Exchange Traded Equities15%
  • Cash & Cash Equivalents11%
  • US Government Bonds3%

Contacts

3 of 4
  • GEORGE CHEN

    PrincipalCRD 3070134

  • Howard Fleming

    PrincipalCRD 1705075

  • REX MACEY

    Managing MemberCRD 1781700

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Wealth teams

FINTRX

Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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ETF holdings

1 of 147

Active vs passive

$236M in ETFs

Passive

97%

$228M

Active

3%

$8.3M

ETFProviderStyleCategoryValueShares% of portfolio
SCHWAB INTERNATIONAL EQUITY ETF (SCHF)SchwabPassiveForeign Large Blend$28.4M1,149,14612.04%

Location

Primary office

Atlanta, GA

FULTON

Location

Atlanta, GA

Headquartered in Atlanta, GA, anchoring the Atlanta--Athens-Clarke County--Sandy Springs, GA-AL metro in the South.

Metro area
Atlanta--Athens-Clarke County--Sandy Springs, GA-AL
Region
South
County
FULTON
Address
5555 Glenridge Connector
Time zone
ET (UTC-5)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth