Red Crane Wealth Management, LLC

RIASEC Registered
Total AUM
$152M
Discretionary
$152M
100% of AUM
Avg account
$344K
Accounts
441
Employees
3
Advisory reps
2

Firm details

Headquarters
Palo Alto, California
CRD number
284006
Registered since
April 1, 2024
Custodians
CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees, Performance Based Fees
Client types
  • Individuals86.4%
  • HNWI10.27%
  • Pooled Investment Vehicles3.33%
Services
Financial PlanningPortfolio Management for IndividualsPortfolio Management for Pooled Investment VehiclesPortfolio Management for Institutional Clients

Firm profile

FINTRX

Overview

Red Crane Wealth Management, LLC is an independent, owner-operated RIA organized as an LLC. The firm is SEC-registered (registration year 2024) and serves both individual/family and institutional clients. Its advisory offering covers financial planning and discretionary portfolio management across individuals, small businesses, pooled investment vehicles, and institutions. Fee arrangements are varied and include percentage-of-AUM billing, hourly and fixed-fee engagements, and performance-based fees. The firm does not identify as an active ESG investor.

Assets & Accounts

Public Holdings

Investments & Alternatives

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 84%, Exchange Traded Equities 11%, State & Local Bonds 3%, Cash & Cash Equivalents 2%84%
  • Public Funds/Mutual Funds84%
  • Exchange Traded Equities11%
  • State & Local Bonds3%
  • Cash & Cash Equivalents2%

Contacts

2 of 2
  • Brent Woolsey

    Brent Woolsey

    Financial AdvisorCRD 4863635

  • Jeffrey Wu

    Jeffrey Wu

    Managing PartnerCRD 4894325

Wealth teams

FINTRX

Newly hired reps

FINTRX

Recent M&A activity

FINTRX

Recent filings

FINTRX

Awards

FINTRX

ETF holdings

1 of 73

Active vs passive

$151M in ETFs

Passive

51%

$77.4M

Active

36%

$73.5M

ETFProviderStyleCategoryValueShares% of portfolio
STATE STREET(R) SPDR(R) PORTFOLIO S&P 500(R) VALUE ETF (SPYV)State StreetPassiveLarge Value$7.9M129,1585.23%

Location

Primary office

Palo Alto, CA

Santa Clara

Location

Palo Alto, CA

Headquartered in Palo Alto, CA, anchoring the San Jose-San Francisco-Oakland, CA metro in the West.

Metro area
San Jose-San Francisco-Oakland, CA
Region
West
County
Santa Clara
Address
3000 El Camino Real
Time zone
PT (UTC-8)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth