REAP FINANCIAL GROUP, LLC

RIASEC RegisteredEst. 2020
Total AUM
$648M
Discretionary
$648M
100% of AUM
Avg account
$179K
Accounts
3,618
Employees
28
Advisory reps
7

Firm details

Headquarters
AUSTIN, Texas
CRD number
144560
Registered since
April 14, 2020
Custodians
FIDELITY DISTRIBUTORS COMPANY LLC
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees
Client types
  • Individuals52.09%
  • HNWI47.53%
  • Corporations / Businesses0.37%
Services
Financial PlanningPortfolio Management for IndividualsSelection of Other AdvisersEducational Seminars / Workshops

Firm profile

FINTRX

Overview

Reap Financial Group, LLC is an independent, SEC-registered registered investment adviser that began filing in 2020 and operates as a limited liability company. The firm acts as a capital allocator for individual and family clients, offering financial planning, portfolio management for individuals and small businesses, manager selection, and educational seminars. Its fee arrangements include percentage-of-AUM billing as well as hourly and fixed-fee engagements. Reap is not positioned as an ESG investor and does not identify as a pension consultant or a multi-state adviser; it lists an insurance company among its industry affiliations.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 84%, Exchange Traded Equities 7%, Cash & Cash Equivalents 5%, Private Funds 4%84%
  • Public Funds/Mutual Funds84%
  • Exchange Traded Equities7%
  • Cash & Cash Equivalents5%
  • Private Funds4%

Owners & executives

2 of 2
  • Jessica Hinson

    Chief Operating OfficerCRD 7156751

  • Christopher Heerlein

    Chief Executive OfficerCRD 6566768

Contacts

3 of 5
  • LEAH NEWMAN

    AdviserCRD 5357335

  • HANNAH HEERLEIN

    Co-FounderCRD 5743423

  • MARIAH HOLMES

    Director of Private Client ServicesCRD 6492510

Unlock 2 more contacts

Wealth teams

FINTRX

Newly hired reps

FINTRX

Recent M&A activity

FINTRX

Recent filings

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Awards

FINTRX

ETF holdings

1 of 320

Active vs passive

$475M in ETFs

Passive

46%

$218M

Active

54%

$257M

ETFProviderStyleCategoryValueShares% of portfolio
VANGUARD TAX-MANAGED FUNDS (VEA)VanguardPassiveForeign Large Blend$59.4M927,57812.51%

Location

Primary office

AUSTIN, TX

WILLIAMSON

Location

AUSTIN, TX

Headquartered in AUSTIN, TX, in the South of the United States.

Region
South
County
WILLIAMSON
Address
9414 Anderson Mill Rd
Time zone
CT (UTC-6)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth