Reap Financial Group, LLC

RIASEC RegisteredEst. 2020
Total AUM
$648M
Discretionary
$648M
100% of AUM
Avg account
$179K
Accounts
3,618
Employees
28
Advisory reps
7

Firm details

Headquarters
Austin, Texas
CRD number
144560
Registered since
April 14, 2020
Custodians
FIDELITY DISTRIBUTORS COMPANY LLC
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees
Client types
  • Individuals52.09%
  • HNWI47.53%
  • Corporations / Businesses0.37%
Services
Financial PlanningPortfolio Management for IndividualsSelection of Other AdvisersEducational Seminars / Workshops

Firm profile

FINTRX

Overview

Reap Financial Group, LLC is an independent registered investment adviser organized as an LLC and first registered with the SEC in 2020. The firm serves individual and family clients and operates as a capital allocator, offering a mix of fee approaches including percentage-of-AUM, hourly, and fixed-fee structures. Core advisory services noted in filings include financial planning, portfolio management for individuals and small businesses, manager selection, and educational seminars or workshops. Reap is not identified as an active ESG investor and lists an insurance company affiliation among its industry relationships.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 84%, Exchange Traded Equities 7%, Cash & Cash Equivalents 5%, Private Funds 4%84%
  • Public Funds/Mutual Funds84%
  • Exchange Traded Equities7%
  • Cash & Cash Equivalents5%
  • Private Funds4%

Owners & executives

2 of 2
  • Stephanie Roth

    Stephanie Roth

    Chief Compliance OfficerCRD 5636965

  • Christopher Heerlein

    Christopher Heerlein

    Chief Executive OfficerCRD 6566768

Contacts

3 of 5
  • Hannah Heerlein

    Hannah Heerlein

    Co-FounderCRD 5743423

  • Christopher Hundl

    Christopher Hundl

    AdviserCRD 5306758

  • Leah Newman

    Leah Newman

    AdviserCRD 5357335

Unlock 2 more contacts

Wealth teams

FINTRX

Newly hired reps

FINTRX

Recent M&A activity

FINTRX

Recent filings

FINTRX

Awards

FINTRX

ETF holdings

1 of 620

Active vs passive

$918M in ETFs

Passive

57%

$525M

Active

43%

$393M

ETFProviderStyleCategoryValueShares% of portfolio
VANGUARD TOTAL STOCK MARKET INDEX FUND (VTI)VanguardPassiveLarge Blend$74.8M202,0748.15%

Location

Primary office

Austin, TX

Williamson

Location

Austin, TX

Headquartered in Austin, TX, in the South of the United States.

Region
South
County
Williamson
Address
9414 Anderson Mill Rd
Time zone
CT (UTC-6)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth