REALITY FINANCIAL PLANNING SERVICES, LLC

RIASEC RegisteredEst. 2025
Total AUM
$126M
Discretionary
$126M
100% of AUM
Avg account
$264K
Accounts
477
Employees
2
Advisory reps
2

Firm details

Headquarters
SARASOTA, Florida
CRD number
143352
Registered since
November 13, 2025
Custodians
CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees
Client types
  • HNWI54.44%
  • Individuals43.19%
  • Corporations / Businesses2.37%
Services
Financial PlanningPortfolio Management for IndividualsEducational Seminars / Workshops

Firm profile

FINTRX

Overview

Reality Financial Planning Services, LLC is an independent registered investment adviser organized as an LLC and owned by an individual. The firm focuses on serving individual and family clients, offering financial planning, discretionary portfolio management for individuals and small businesses, and investor education through seminars and workshops. Its client billing mixes AUM-based fees with hourly and fixed-fee engagements. Reality Financial Planning Services is not positioned as a capital allocator or pension consultant, and it does not identify as an active ESG investor. The firm is not registered as a multi-state adviser and does not report related-adviser arrangements.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 83%, Cash & Cash Equivalents 15%, Exchange Traded Equities 2%83%
  • Public Funds/Mutual Funds83%
  • Cash & Cash Equivalents15%
  • Exchange Traded Equities2%

Contacts

2 of 2
  • John Cunningham

    Financial AdvisorCRD 6543551

  • NICHOLAS GYESZAT

    Financial PlannerCRD 6399162

Wealth teams

FINTRX

Newly hired reps

FINTRX

Recent M&A activity

FINTRX

Recent filings

FINTRX

Awards

FINTRX

ETF holdings

1 of 18

Active vs passive

$104M in ETFs

Passive

66%

$68.4M

Active

1%

$35.4M

ETFProviderStyleCategoryValueShares% of portfolio
VANGUARD TOTAL STOCK MARKET INDEX FUND (VTI)VanguardPassiveLarge Blend$22.3M69,56521.50%

Location

Primary office

SARASOTA, FL

SARASOTA

Location

SARASOTA, FL

Headquartered in SARASOTA, FL, anchoring the North Port-Sarasota, FL metro in the South.

Metro area
North Port-Sarasota, FL
Region
South
County
SARASOTA
Address
3947 Clark Rd
Time zone
ET (UTC-5)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth