RALL CAPITAL MANAGEMENT, INC.

RIASEC RegisteredEst. 2026
Total AUM
$123M
Discretionary
$123M
100% of AUM
Avg account
$288K
Accounts
426
Employees
3
Advisory reps
2

Firm details

Headquarters
ROCKLEDGE, Florida
CRD number
132827
Registered since
April 27, 2026
Custodians
CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM, Fixed Fees
Client types
  • HNWI68%
  • Individuals32%
Services
Financial PlanningPortfolio Management for Individuals

Firm profile

FINTRX

Overview

Rall Capital Management, Inc. is an independent, owner-operated registered investment advisor that focuses on individuals and families, with advisory services centered on financial planning and portfolio management for individuals and small businesses. The firm charges a mix of percentage-of-AUM and fixed fees and manages assets on a discretionary basis, indicating it routinely implements model and client-specific allocations without needing prior transaction approval for each trade. Investment activity is anchored in publicly available pooled vehicles—primarily mutual funds and other public funds—as the core building blocks of client portfolios. Alongside those core holdings, the firm allocates to third-party alternative managers across private equity, hedge funds and real estate when appropriate, and occasionally uses annuities for liability-management or income planning. Rall Capital is not positioned as an ESG-focused investor and operates on a single-state basis under an individual ownership structure.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

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CRM & tech providers

TAMPs used

Clients

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Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 92%, Exchange Traded Equities 4%, Cash & Cash Equivalents 4%92%
  • Public Funds/Mutual Funds92%
  • Exchange Traded Equities4%
  • Cash & Cash Equivalents4%

Contacts

2 of 2
  • Adam Rall

    Operations ManagerCRD 7340196

  • ROBERT RALL

    President & FounderCRD 2142491

Wealth teams

FINTRX

Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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Location

Primary office

ROCKLEDGE, FL

BREVARD

Location

ROCKLEDGE, FL

Headquartered in ROCKLEDGE, FL, in the South of the United States.

Region
South
County
BREVARD
Address
573 Barnes Blvd
Time zone
ET (UTC-5)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth