R & R FINANCIAL PLANNERS, INC.

RIASEC RegisteredEst. 2023
Total AUM
$60.1M
Discretionary
$60.1M
100% of AUM
Avg account
$259K
Accounts
232
Employees
3
Advisory reps
6

Firm details

Headquarters
EAST MEADOW, New York
CRD number
113291
Registered since
May 16, 2023
Fee structure
Percentage of AUM
Client types
  • HNWI78.18%
  • Individuals21.82%
Services
Financial PlanningPortfolio Management for Individuals

Firm profile

FINTRX

Overview

R & R Financial Planners, Inc. is an individual-owned advisory firm that focuses on financial planning and portfolio management for individuals and small businesses. The firm operates on a percentage-of-AUM fee model while maintaining broker-dealer and insurance relationships that allow it to offer both fee-based advisory services and commissionable insurance and brokerage products. Investment activity is tilted toward public equities, with a clear preference for exchange-traded instruments as the core of client portfolios. The firm does not identify as an active ESG investor and is not structured as a multi-state adviser. The advisory mandate appears to be primarily discretionary: the firm reports that its managed assets are under discretionary authority, which supports streamlined, manager-led allocation and rebalancing. Given the broker-dealer and insurance broker roles, the firm combines traditional planning and portfolio management with access to annuity and insurance solutions when appropriate for clients’ goals or risk-management needs.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

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CRM & tech providers

TAMPs used

Clients

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Client base

Client personas

Asset composition

Asset composition: Exchange Traded Equities 75%, US Government Bonds 11%, Non-Exchange Traded Equities 9%, Cash & Cash Equivalents 5%75%
  • Exchange Traded Equities75%
  • US Government Bonds11%
  • Non-Exchange Traded Equities9%
  • Cash & Cash Equivalents5%

Owners & executives

1 of 1
  • WILLIAM ROMEO

    President and CEOCRD 1041846

Contacts

3 of 5
  • KEVIN MURPHY

    Financial PlannerCRD 2676382

  • NANCY PRAINO

    CCOCRD 2438695

  • ALBERT AKERMAN

    Principal & Managing PartnerCRD 1699114

Unlock 2 more contacts

Wealth teams

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Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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Location

Primary office

EAST MEADOW, NY

NASSAU

Location

EAST MEADOW, NY

Headquartered in EAST MEADOW, NY, anchoring the New York-Newark, NY-NJ-CT-PA metro in the Northeast.

Metro area
New York-Newark, NY-NJ-CT-PA
Region
Northeast
County
NASSAU
Address
1802 Hempstead Tpke
Time zone
ET (UTC-5)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth