R.O.I.

RIASEC Registered
Total AUM
$97M
Discretionary
$97M
100% of AUM
Avg account
$161K
Accounts
604
Employees
2
Advisory reps
3

Firm details

Headquarters
LEHI, Utah
CRD number
116966
Custodians
FIDELITY DISTRIBUTORS COMPANY LLC
Fee structure
Percentage of AUM
Client types
  • Individuals60.55%
  • HNWI31.48%
  • Pension & Profit Sharing Plans7.06%
  • Corporations / Businesses0.9%
Services
Financial PlanningPortfolio Management for IndividualsPortfolio Management for Institutional Clients

Firm profile

FINTRX

Overview

R.O.I. is an independent, privately owned registered investment adviser organized as a corporation and operated by an individual owner. The firm charges fees based on a percentage of assets under management and serves both individual/family and institutional clients. Its advisory services emphasize financial planning and discretionary portfolio management for individuals, small businesses, and business or institutional clients. R.O.I. is not an active ESG investor, does not act as a capital allocator or pension consultant, and is not identified as a multi-state adviser in the source data.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Exchange Traded Equities 74%, Investment Grade Corp Bonds 14%, Cash & Cash Equivalents 10%, Non-Investment Grade Corp Bonds 2%74%
  • Exchange Traded Equities74%
  • Investment Grade Corp Bonds14%
  • Cash & Cash Equivalents10%
  • Non-Investment Grade Corp Bonds2%

Contacts

3 of 3
  • JOSEPH OLSON

    Co-OwnerCRD 5507719

  • BENJAMIN OLSON

    Co-OwnerCRD 5507333

  • RONALD OLSON

    OwnerCRD 830680

Wealth teams

FINTRX

Newly hired reps

FINTRX

Recent M&A activity

FINTRX

Recent filings

FINTRX

Awards

FINTRX

Location

Primary office

LEHI, UT

UTAH

Location

LEHI, UT

Headquartered in LEHI, UT, in the West of the United States.

Region
West
County
UTAH
Address
2901 W Blue Grass Blvd
Time zone
MT (UTC-7)
Office locations

Similar firms

Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth