PRUDENT MANAGEMENT ASSOCIATES

RIASEC RegisteredEst. 1983
Total AUM
$1.2B
Discretionary
$1.2B
100% of AUM
Avg account
$2M
Accounts
601
Employees
13
Advisory reps
6

Firm details

Headquarters
PHILADELPHIA, Pennsylvania
CRD number
16691
Registered since
November 4, 1983
Custodians
FIDELITY DISTRIBUTORS COMPANY LLC
Fee structure
Percentage of AUM, Fixed Fees
Client types
  • HNWI79.04%
  • Charitable Organizations12.84%
  • Pension & Profit Sharing Plans4.77%
  • Individuals2.73%
  • Corporations / Businesses0.62%
Services
Financial PlanningPortfolio Management for IndividualsPortfolio Management for Institutional Clients

Firm profile

FINTRX

Overview

Prudent Management Associates is an independent registered investment adviser organized as a partnership and operating since the early 1980s. The firm focuses on discretionary portfolio management and financial planning for high-net-worth individuals, families and institutional clients. Its advisory model tilts toward managed portfolios built primarily from public mutual funds, with the firm retaining full discretionary authority over client accounts. Fee arrangements include percentage-of-AUM billing alongside fixed-fee engagements for planning or specialized services. Prudent Management Associates does not position itself as a capital allocator; instead it relies on third-party managers when accessing strategies outside its core public fund exposures. The firm is not an active ESG investor according to its regulatory disclosures. Prudent Management Associates has been recognized in industry rankings, appearing on lists such as investor.com’s Top RIA Firms to Watch (2020), Forbes’ America’s Top RIA Firms (2023) and CNBC’s Top 100 Financial Advisory Firms (2025).

Assets & Accounts

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 100%100%
  • Public Funds/Mutual Funds100%

Contacts

3 of 6
  • Daniel Berkowitz

    Investment DirectorCRD 7169388

  • RICHARD LERCH

    Managing DirectorCRD 2561551

  • KEITH HARDMAN

    Financial AdvisorCRD 3073342

Unlock 3 more contacts

Wealth teams

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Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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Location

Primary office

PHILADELPHIA, PA

PHILADELPHIA

Location

PHILADELPHIA, PA

Headquartered in PHILADELPHIA, PA, anchoring the Philadelphia-Reading-Camden, PA-NJ-DE-MD metro in the Northeast.

Metro area
Philadelphia-Reading-Camden, PA-NJ-DE-MD
Region
Northeast
County
PHILADELPHIA
Address
2001 Market St
Time zone
ET (UTC-5)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth