PRUDENT MANAGEMENT ASSOCIATES
Firm details
- Headquarters
- PHILADELPHIA, Pennsylvania
- CRD number
- 16691
- Registered since
- November 4, 1983
- Website
- www.prudentmanagement.com
- Custodians
- FIDELITY DISTRIBUTORS COMPANY LLC
- Fee structure
- Percentage of AUM, Fixed Fees
- Client types
- HNWI79.04%
- Charitable Organizations12.84%
- Pension & Profit Sharing Plans4.77%
- Individuals2.73%
- Corporations / Businesses0.62%
- Services
- Financial PlanningPortfolio Management for IndividualsPortfolio Management for Institutional Clients
Firm profile
FINTRXOverview
Prudent Management Associates is an independent registered investment adviser organized as a partnership and operating since the early 1980s. The firm focuses on discretionary portfolio management and financial planning for high-net-worth individuals, families and institutional clients. Its advisory model tilts toward managed portfolios built primarily from public mutual funds, with the firm retaining full discretionary authority over client accounts. Fee arrangements include percentage-of-AUM billing alongside fixed-fee engagements for planning or specialized services. Prudent Management Associates does not position itself as a capital allocator; instead it relies on third-party managers when accessing strategies outside its core public fund exposures. The firm is not an active ESG investor according to its regulatory disclosures. Prudent Management Associates has been recognized in industry rankings, appearing on lists such as investor.com’s Top RIA Firms to Watch (2020), Forbes’ America’s Top RIA Firms (2023) and CNBC’s Top 100 Financial Advisory Firms (2025).
Assets & Accounts
Investments & Alternatives
Location & Offices
Investment profile
FINTRXTraditional investments used
Alternative investments used
Active ESG investor
Technology & operations
FINTRXCRM & tech providers
TAMPs used
Clients
FINTRXClient base
Client personas
Asset composition
- Public Funds/Mutual Funds100%
Contacts
3 of 6Daniel Berkowitz
Investment DirectorCRD 7169388
RICHARD LERCH
Managing DirectorCRD 2561551
KEITH HARDMAN
Financial AdvisorCRD 3073342
Wealth teams
FINTRXNewly hired reps
FINTRXRecent M&A activity
FINTRXRecent filings
FINTRXAwards
FINTRXLocation
PHILADELPHIA, PA
PHILADELPHIA
Location
PHILADELPHIA, PA
Headquartered in PHILADELPHIA, PA, anchoring the Philadelphia-Reading-Camden, PA-NJ-DE-MD metro in the Northeast.
- Metro area
- Philadelphia-Reading-Camden, PA-NJ-DE-MD
- Region
- Northeast
- County
- PHILADELPHIA
- Address
- 2001 Market St
- Time zone
- ET (UTC-5)
- Office locations
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