PROFOCUS INCORPORATED

RIASEC RegisteredEst. 2022
Total AUM
$157M
Discretionary
$157M
100% of AUM
Avg account
$296K
Accounts
529
Employees
7
Advisory reps
2

Firm details

Headquarters
PHOENIX, Arizona
CRD number
113954
Registered since
May 2, 2022
Custodians
CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees
Client types
  • HNWI76.96%
  • Individuals22.32%
  • Corporations / Businesses0.72%
Services
Financial PlanningPortfolio Management for Individuals

Firm profile

FINTRX

Overview

Profocus Incorporated is an independent registered investment adviser that provides financial planning and portfolio management for individuals, families and small institutions. The firm is fee-based and uses a mix of percentage-of-AUM billing alongside hourly and fixed fees, which supports both ongoing wealth management relationships and project-based planning work. SEC registration dates to 2022 and the firm is owned by an individual owner. Investment activity centers on publicly traded equities as the primary allocation tool, with a clear preference for exchange-traded instruments for core exposures. Beyond listed equities, Profocus Incorporated sponsors and serves as a general partner or managing member for pooled investment vehicles, indicating the firm operates or sponsors private structures in addition to managing client portfolios. The adviser does not identify as an active ESG investor and its advisory footprint is concentrated on individual and family client work rather than pension consulting.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Exchange Traded Equities 88%, Cash & Cash Equivalents 10%, US Government Bonds 2%88%
  • Exchange Traded Equities88%
  • Cash & Cash Equivalents10%
  • US Government Bonds2%

Owners & executives

1 of 1
  • MICHAEL SMITH

    Founder & CEOCRD 1189477

Contacts

1 of 1
  • GARRY BISHOP

    Investment Advisor RepresentativeCRD 8145444

Wealth teams

FINTRX

Newly hired reps

FINTRX

Recent M&A activity

FINTRX

Recent filings

FINTRX

Awards

FINTRX

Location

Primary office

PHOENIX, AZ

MARICOPA

Location

PHOENIX, AZ

Headquartered in PHOENIX, AZ, anchoring the Phoenix-Mesa, AZ metro in the West.

Metro area
Phoenix-Mesa, AZ
Region
West
County
MARICOPA
Address
5010 E Warner Rd
Time zone
MT (UTC-7)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth