PROFESSIONAL FINANCIAL ADVISORS, LLC
Firm details
- Headquarters
- NORTH PLATTE, Nebraska
- CRD number
- 173719
- Registered since
- April 10, 2019
- Website
- www.pfaretire.com
- Custodians
- CHARLES SCHWAB & CO., INC.
- Fee structure
- Percentage of AUM, Hourly Charges, Fixed Fees, Other
- Client types
- HNWI34.7%
- Individuals29.86%
- Other19.82%
- State / Municipal Government9.14%
- Banking / Thrift Institutions2.58%
- Services
- Financial PlanningPortfolio Management for IndividualsPension ConsultingSelection of Other Advisers
Firm profile
FINTRXOverview
Professional Financial Advisors, LLC is an independent, fee-based registered investment adviser that manages portfolios for individuals, families and institutional clients. Their advisory services combine financial planning, discretionary portfolio management for individuals and small businesses, pension consulting and the selection of other advisers. The firm identifies as a capital allocator and reports active ESG investing practices, indicating ESG considerations are integrated into security selection and portfolio construction rather than relegated to niche sleeves. Investment activity is centered on public funds and mutual funds, with a clear preference for broad-market ETF exposure. The firm uses a mix of fee arrangements—including percentage of AUM, hourly and fixed fees—allowing flexibility across client types. Professional Financial Advisors also engages external advisers when appropriate, positioning itself to blend in-house management with third-party strategies for specialized needs.
Assets & Accounts
Public Holdings
Investments & Alternatives
Location & Offices
Investment profile
FINTRXTraditional investments used
Alternative investments used
Active ESG investor
Technology & operations
FINTRXCRM & tech providers
TAMPs used
Clients
FINTRXClient base
Client personas
Asset composition
- Public Funds/Mutual Funds87%
- Exchange Traded Equities7%
- US Government Bonds3%
- Cash & Cash Equivalents3%
- Non-Exchange Traded Equities1%
Contacts
3 of 7Kayla Douglas
Administrative AssistantCRD 7300356
TROY FRY
Financial AdvisorCRD 4808963
DOUGLAS PETERSON
Financial AdvisorCRD 1303079
Wealth teams
FINTRXNewly hired reps
FINTRXRecent M&A activity
FINTRXRecent filings
FINTRXAwards
FINTRXETF holdings
1 of 120Active vs passive
$605M in ETFs
81%
$490M
18%
$115M
| ETF | Provider | Style | Category | Value | Shares | % of portfolio |
|---|---|---|---|---|---|---|
| STATE STREET(R) SPDR(R) PORTFOLIO S&P 1500(R) COMPOSITE STOCK MARKET ETF (SPTM) | State Street | Passive | Large Blend | $121M | 1,532,743 | 20.02% |
Location
NORTH PLATTE, NE
LINCOLN
Location
NORTH PLATTE, NE
Headquartered in NORTH PLATTE, NE, in the Midwest of the United States.
- Region
- Midwest
- County
- LINCOLN
- Address
- 1400 S Dewey St
- Time zone
- CT (UTC-6)
- Office locations
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