PRIVATE PORTFOLIOS, INC.

RIASEC RegisteredEst. 2017
Total AUM
$293M
Discretionary
$293M
100% of AUM
Avg account
$646K
Accounts
454
Employees
3
Advisory reps
3

Firm details

Headquarters
SAN MATEO, California
CRD number
111905
Registered since
April 3, 2017
Custodians
NATIONAL FINANCIAL SERVICES LLC
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees
Client types
  • HNWI61.62%
  • Individuals37.24%
  • Pension & Profit Sharing Plans0.93%
  • Charitable Organizations0.2%
Services
Financial PlanningPortfolio Management for IndividualsPortfolio Management for Institutional ClientsEducational Seminars / Workshops

Firm profile

FINTRX

Overview

Private Portfolios, Inc. is an independent, individually owned registered investment adviser that began SEC registration in 2017. The firm serves both individual and family clients as well as institutional accounts, delivering financial planning, portfolio management for individuals and small businesses, portfolio management for businesses or institutions, and educational seminars or workshops. Fee arrangements are flexible and include percentage-of-AUM billing alongside hourly and fixed-fee engagements. Investment activity is concentrated in publicly offered pooled vehicles: public funds and mutual funds make up the dominant portion of client assets. The firm is not positioned as a capital allocator or an active ESG investor; instead, it relies on third-party managers for alternative strategies and uses conventional pooled products for core equity and fixed-income exposure.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 91%, Cash & Cash Equivalents 4%, Exchange Traded Equities 2%, US Government Bonds 2%, State & Local Bonds 1%91%
  • Public Funds/Mutual Funds91%
  • Cash & Cash Equivalents4%
  • Exchange Traded Equities2%
  • US Government Bonds2%
  • State & Local Bonds1%

Contacts

3 of 3
  • ROBERT BINN

    Managing PartnerCRD 21697

  • DANIEL BINN

    Managing PartnerCRD 2378500

  • MARK FLOWERS

    Financial AdvisorCRD 5717806

Wealth teams

FINTRX

Newly hired reps

FINTRX

Recent M&A activity

FINTRX

Recent filings

FINTRX

Awards

FINTRX

Location

Primary office

SAN MATEO, CA

SAN MATEO

Location

SAN MATEO, CA

Headquartered in SAN MATEO, CA, anchoring the San Jose-San Francisco-Oakland, CA metro in the West.

Metro area
San Jose-San Francisco-Oakland, CA
Region
West
County
SAN MATEO
Address
424 N San Mateo Dr
Time zone
PT (UTC-8)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth