PRIVATE FINANCIAL COUNSELING
Firm details
- Headquarters
- Los Angeles, California
- CRD number
- 110648
- Registered since
- February 6, 1986
- Custodians
- CHARLES SCHWAB & CO., INC.
- Fee structure
- Percentage of AUM
- Client types
- HNWI82.52%
- Individuals15.35%
- Other1.72%
- Charitable Organizations0.29%
- Corporations / Businesses0.12%
- Services
- Financial PlanningPortfolio Management for IndividualsPortfolio Management for Institutional Clients
Firm profile
FINTRXOverview
Private Financial Counseling is a privately owned, independent registered investment adviser first registered with the SEC in 1986. The firm operates on a percentage-of-AUM fee model and serves a mix of individual and family clients as well as institutional and business accounts. Core advisory services emphasize comprehensive financial planning and discretionary portfolio management for individuals, small businesses, and institutional clients. The firm is not positioned as a capital allocator and does not identify as an active ESG investor or a multistate adviser.
Assets & Accounts
Public Holdings
Investments & Alternatives
Location & Offices
Investment profile
FINTRXTraditional investments used
Alternative investments used
Active ESG investor
Technology & operations
FINTRXCRM & tech providers
TAMPs used
Clients
FINTRXClient base
Client personas
Asset composition
- Exchange Traded Equities69%
- Public Funds/Mutual Funds22%
- Cash & Cash Equivalents6%
- State & Local Bonds2%
- US Government Bonds1%
Contacts
3 of 4CHRISTOPHER BRADFORD
Vice PresidentCRD 4390231
STEPHEN SCHERER
PresidentCRD 4390218
Timothy Streufert
PrincipalCRD 6951858
Wealth teams
FINTRXNewly hired reps
FINTRXRecent M&A activity
FINTRXRecent filings
FINTRXAwards
FINTRXETF holdings
1 of 26Active vs passive
$58.3M in ETFs
72%
$41.8M
28%
$16.6M
| ETF | Provider | Style | Category | Value | Shares | % of portfolio |
|---|---|---|---|---|---|---|
| SPDR S&P 500 ETF TRUST (SPY) | State Street | Passive | Large Blend | $14.2M | 21,794 | 24.30% |
Location
Los Angeles, CA
LOS ANGELES
Location
Los Angeles, CA
Headquartered in Los Angeles, CA, anchoring the Los Angeles-Long Beach, CA metro in the West.
- Metro area
- Los Angeles-Long Beach, CA
- Region
- West
- County
- LOS ANGELES
- Address
- 1901 Avenue of the Stars
- Time zone
- PT (UTC-8)
- Office locations
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