PRIVATE COUNSEL GROUP, LTD.

RIASEC RegisteredEst. 2026
Total AUM
$116M
Discretionary
$0
0% of AUM
Avg account
$758K
Accounts
153
Employees
2
Advisory reps
2

Firm details

Headquarters
INDIANAPOLIS, Indiana
CRD number
300083
Registered since
March 27, 2026
Custodians
CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM, Hourly Charges
Client types
  • HNWI94.58%
  • Individuals5.42%
Services
Financial PlanningPortfolio Management for IndividualsSelection of Other Advisers

Firm profile

FINTRX

Overview

Private Counsel Group, Ltd. operates as an independent registered investment adviser focused on individual and family clients. The firm provides financial planning, portfolio management for individuals and small businesses, and selection of other advisers. It also functions as an insurance broker and charges fees on a percentage-of-AUM basis alongside hourly fees. The firm is identified as a capital allocator and directs client capital into third‑party managers for alternative exposure; it is not classified as an active ESG investor. The snapshot records SEC registration in 2026 and notes individual ownership. Investment activity centers on equity allocations, with a clear preference for exchange‑traded securities. Portfolios are managed on a non‑discretionary basis, and the firm combines custody and execution through a single primary custodian. Private Counsel Group, Ltd. appears to blend model-driven equity exposure with third‑party allocations into real estate vehicles and mutual funds when appropriate for client objectives.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

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CRM & tech providers

TAMPs used

Clients

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Client base

Client personas

Asset composition

Asset composition: Exchange Traded Equities 52%, Public Funds/Mutual Funds 46%, State & Local Bonds 1%, Cash & Cash Equivalents 1%52%
  • Exchange Traded Equities52%
  • Public Funds/Mutual Funds46%
  • State & Local Bonds1%
  • Cash & Cash Equivalents1%

Contacts

2 of 2
  • ANTHONY LAROSA

    FounderCRD 2182835

  • Joseph LaRosa

    Managing MemberCRD 7234511

Wealth teams

FINTRX

Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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Location

Primary office

INDIANAPOLIS, IN

MARION

Location

INDIANAPOLIS, IN

Headquartered in INDIANAPOLIS, IN, anchoring the Indianapolis-Carmel-Muncie, IN metro in the Midwest.

Metro area
Indianapolis-Carmel-Muncie, IN
Region
Midwest
County
MARION
Address
350 Massachusetts Ave
Time zone
ET (UTC-5)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth