PRIVATE COUNSEL GROUP, LTD.
Firm details
- Headquarters
- INDIANAPOLIS, Indiana
- CRD number
- 300083
- Registered since
- March 27, 2026
- Custodians
- CHARLES SCHWAB & CO., INC.
- Fee structure
- Percentage of AUM, Hourly Charges
- Client types
- HNWI94.58%
- Individuals5.42%
- Services
- Financial PlanningPortfolio Management for IndividualsSelection of Other Advisers
Firm profile
FINTRXOverview
Private Counsel Group, Ltd. operates as an independent registered investment adviser focused on individual and family clients. The firm provides financial planning, portfolio management for individuals and small businesses, and selection of other advisers. It also functions as an insurance broker and charges fees on a percentage-of-AUM basis alongside hourly fees. The firm is identified as a capital allocator and directs client capital into third‑party managers for alternative exposure; it is not classified as an active ESG investor. The snapshot records SEC registration in 2026 and notes individual ownership. Investment activity centers on equity allocations, with a clear preference for exchange‑traded securities. Portfolios are managed on a non‑discretionary basis, and the firm combines custody and execution through a single primary custodian. Private Counsel Group, Ltd. appears to blend model-driven equity exposure with third‑party allocations into real estate vehicles and mutual funds when appropriate for client objectives.
Assets & Accounts
Public Holdings
Investments & Alternatives
Location & Offices
Investment profile
FINTRXTraditional investments used
Alternative investments used
Active ESG investor
Technology & operations
FINTRXCRM & tech providers
TAMPs used
Clients
FINTRXClient base
Client personas
Asset composition
- Exchange Traded Equities52%
- Public Funds/Mutual Funds46%
- State & Local Bonds1%
- Cash & Cash Equivalents1%
Contacts
2 of 2ANTHONY LAROSA
FounderCRD 2182835
Joseph LaRosa
Managing MemberCRD 7234511
Wealth teams
FINTRXNewly hired reps
FINTRXRecent M&A activity
FINTRXRecent filings
FINTRXAwards
FINTRXLocation
INDIANAPOLIS, IN
MARION
Location
INDIANAPOLIS, IN
Headquartered in INDIANAPOLIS, IN, anchoring the Indianapolis-Carmel-Muncie, IN metro in the Midwest.
- Metro area
- Indianapolis-Carmel-Muncie, IN
- Region
- Midwest
- County
- MARION
- Address
- 350 Massachusetts Ave
- Time zone
- ET (UTC-5)
- Office locations
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