PRIORITY FINANCIAL PARTNERS

RIASEC Registered
Total AUM
$101M
Discretionary
$101M
100% of AUM
Avg account
$273K
Accounts
369
Employees
4
Advisory reps
2

Firm details

Headquarters
DURANGO, Colorado
CRD number
165806
Custodians
CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees
Client types
  • HNWI83.08%
  • Individuals16.65%
  • Charitable Organizations0.28%
Services
Financial PlanningPortfolio Management for Individuals

Firm profile

FINTRX

Overview

Priority Financial Partners operates as an independent RIA serving individuals, families and some institutional clients. The firm emphasizes portfolio management and financial planning for individuals and small businesses and implements fee arrangements that include a percentage of assets under management, hourly work and fixed-fee engagements. Investment implementation leans heavily toward pooled public vehicles—mutual funds and other public funds—rather than direct, concentrated single-stock strategies. The firm is not described as an active ESG investor. Client work appears to be advisory and discretionary in nature: nearly all assets are managed on a discretionary basis, with only a nominal amount of non-discretionary holdings. That structure suggests portfolio-level decision-making and model-driven allocation rather than a high volume of bespoke security trading for every account.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 94%, Exchange Traded Equities 4%, US Government Bonds 1%, Cash & Cash Equivalents 1%94%
  • Public Funds/Mutual Funds94%
  • Exchange Traded Equities4%
  • US Government Bonds1%
  • Cash & Cash Equivalents1%

Owners & executives

2 of 2
  • DEREK LAWSON

    Chief Investment OfficerCRD 5892074

  • TRENT PORTER

    Financial Advisor & CEOCRD 5273644

Wealth teams

FINTRX

Newly hired reps

FINTRX

Recent M&A activity

FINTRX

Recent filings

FINTRX

Awards

FINTRX

Location

Primary office

DURANGO, CO

LA PLATA

Location

DURANGO, CO

Headquartered in DURANGO, CO, in the West of the United States.

Region
West
County
LA PLATA
Address
1309 E 3rd Ave
Time zone
MT (UTC-7)
Office locations

Similar firms

Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth