Prince, William L

RIASEC RegisteredEst. 2019
Total AUM
$7.9M
Discretionary
$7.9M
100% of AUM
Avg account
$1.6M
Accounts
5
Employees
1
Advisory reps
1

Firm details

Headquarters
,
CRD number
304072
Registered since
July 16, 2019
Custodians
CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM, Other
Client types
  • HNWI100%
Services
Portfolio Management for Individuals

Firm profile

FINTRX

Overview

Prince, William L. is a single-owner advisory practice registered in 2019 that provides portfolio management for individuals and small businesses. The firm operates as a sole proprietorship under the stewardship of Prince, William L. and positions itself as a boutique manager serving a very small client roster. Its stated fee approach combines a percentage of assets under management with other fee arrangements, and it does not identify as an ESG-focused or pension consulting advisor. Investment emphasis is on publicly traded equity exposure, with a preference for exchange-traded instruments as the primary building blocks of client portfolios. Service delivery appears tailored and direct: with only five clients, portfolio construction is likely personalized rather than offered via scaled model portfolios. The firm does not present itself as a capital allocator to external alternative managers, so its investment mix is oriented toward liquid, publicly traded products and mutual funds rather than third‑party private fund commitments.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

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Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

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CRM & tech providers

TAMPs used

Clients

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Client base

Client personas

Asset composition

Asset composition: Exchange Traded Equities 75%, Investment Grade Corp Bonds 10%, Non-Investment Grade Corp Bonds 10%, Cash & Cash Equivalents 5%75%
  • Exchange Traded Equities75%
  • Investment Grade Corp Bonds10%
  • Non-Investment Grade Corp Bonds10%
  • Cash & Cash Equivalents5%

Contacts

1 of 1
  • William Prince

    FounderCRD 1656516

Wealth teams

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Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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Location

Primary office

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Location

, null

Headquartered in , null.

Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth