Prime Capital Equities LLC

RIASEC Registered
Total AUM
$50M
Discretionary
$50M
100% of AUM
Avg account
$385K
Accounts
130
Employees
2
Advisory reps
2

Firm details

Headquarters
,
CRD number
157411
Custodians
CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM
Client types
  • Individuals60%
  • HNWI40%
Services
Portfolio Management for IndividualsPortfolio Management for Institutional ClientsSelection of Other Advisers

Firm profile

FINTRX

Overview

Prime Capital Equities LLC is a small, fee-based RIA that focuses on portfolio management for individuals, small businesses and institutional/business clients. The firm acts as a capital allocator and also provides manager selection services, suggesting a model that blends direct portfolio construction with the use of third‑party managers. Their stated fee model is a percentage of assets under management and they do not position themselves as an ESG specialist. All advisory assets reported are managed on a discretionary basis. Investment activity centers on pooled public funds as the primary building blocks for client portfolios, with manager selection and fund allocations forming a central part of how portfolios are constructed. The firm’s client base is primarily individual and family-oriented, and their business activities emphasize ongoing portfolio management rather than pension consulting or multi‑state adviser operations.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 81%, Exchange Traded Equities 9%, US Government Bonds 5%, Cash & Cash Equivalents 4%81%
  • Public Funds/Mutual Funds81%
  • Exchange Traded Equities9%
  • US Government Bonds5%
  • Cash & Cash Equivalents4%

Contacts

2 of 2
  • Juan Gomez

    Juan Gomez

    FounderCRD 2738181

  • Victor Colley

    Investment Adviser RepresentativeCRD 1200543

Wealth teams

FINTRX

Newly hired reps

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Recent M&A activity

FINTRX

Recent filings

FINTRX

Awards

FINTRX

Location

Primary office

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Location

, null

Headquartered in , null.

Office locations

Similar firms

Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth