PRENTICE INVESTMENT MANAGEMENT, LLC

Overview

Prentice Investment Management, LLC is a small, fee-based registered investment adviser focused on portfolio management for individuals and small businesses. The firm runs discretionary equity-centered strategies, favoring exchange-traded equities as the primary building block of client portfolios while supplementing equity exposure with mutual funds and corporate debt for fixed-income or diversification needs. Prentice is set up as a limited liability company, owned by an individual, and has been SEC-registered since 2018. It does not position itself as an ESG investor and operates under a percentage-of-assets fee model. The firm’s business activity centers on direct investment management rather than institutional or pension consulting. Industry affiliations include broker-dealer relationships and other investment-adviser links, which may be used to access custodial platforms, trading capabilities, and third-party managers. Given the firm’s client base of individuals and families, allocations appear targeted toward liquid, transparent instruments with occasional use of external managers for alternative asset exposure.

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Public Holdings

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Location & Offices