POWER FINANCIAL PARTNERS, LLC

RIASEC RegisteredEst. 2023
Total AUM
$329M
Discretionary
$319M
97% of AUM
Avg account
$728K
Accounts
452
Employees
4
Advisory reps
4

Firm details

Headquarters
TAMPA, Florida
CRD number
324253
Registered since
January 24, 2023
Custodians
CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees
Client types
  • Pension & Profit Sharing Plans72.62%
  • Individuals14.43%
  • HNWI12.76%
  • Corporations / Businesses0.19%
Services
Financial PlanningPortfolio Management for IndividualsPortfolio Management for Institutional ClientsSelection of Other Advisers

Firm profile

FINTRX

Overview

Power Financial Partners, LLC is an independent registered investment adviser that positions itself as a capital allocator for both individual/family and institutional clients. The firm provides financial planning, portfolio management for individuals, small businesses and institutions, and selection of other advisers — a mix that suggests a consultative, multi‑channel delivery model. It charges on a percentage‑of‑AUM basis and also offers hourly and fixed‑fee engagements, which supports both ongoing advisory relationships and project‑based planning work. Investment activity is centered on pooled public vehicles rather than concentrated single‑name equity bets: the ADV shows a clear tilt toward mutual funds and other public funds as the primary vehicle for implementing asset allocation. The firm does not identify as an active ESG investor and is not registered as a multi‑state adviser. As a capital allocator that selects outside managers, Power Financial Partners appears to combine curated third‑party strategies with its own advisory overlays where appropriate.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

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CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 82%, Exchange Traded Equities 15%, Cash & Cash Equivalents 3%82%
  • Public Funds/Mutual Funds82%
  • Exchange Traded Equities15%
  • Cash & Cash Equivalents3%

Contacts

3 of 4
  • ROGER MACHLIN

    Founder & Wealth AdvisorCRD 4662015

  • DEBBIE TANNER

    Investment Adviser RepresentativeCRD 2995355

  • Daniel Hernandez

    Wealth Management AdvisorCRD 6699988

Unlock 1 more contacts

Wealth teams

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Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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Location

Primary office

TAMPA, FL

HILLSBOROUGH

Location

TAMPA, FL

Headquartered in TAMPA, FL, in the South of the United States.

Region
South
County
HILLSBOROUGH
Address
5401 W Kennedy Blvd
Time zone
ET (UTC-5)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth