PLATFORM WEALTH ADVISORS

RIASEC RegisteredEst. 2024
Total AUM
$509M
Discretionary
$471M
93% of AUM
Avg account
$656K
Accounts
776
Employees
17
Advisory reps
13

Firm details

Headquarters
HOLLADAY, Utah
CRD number
329313
Registered since
February 28, 2024
Custodians
CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM, Fixed Fees
Client types
  • HNWI61.99%
  • Corporations / Businesses18.77%
  • Individuals15.77%
  • Pension & Profit Sharing Plans3%
  • Other Investment Advisers0.44%
Services
Financial PlanningPortfolio Management for IndividualsPortfolio Management for Institutional ClientsPension ConsultingSelection of Other Advisers

Firm profile

FINTRX

Overview

Platform Wealth Advisors is an independent registered investment adviser organized as an LLC and registered with the SEC in 2024. The firm serves both individual and family clients as well as institutional accounts and acts as a capital allocator, selecting outside managers and funds on clients’ behalf. Its advisory services include financial planning, portfolio management for individuals, small businesses and institutions, pension consulting, and the selection of other advisers. Compensation is primarily a percentage of assets under management, with some engagements billed on a fixed-fee basis. The firm does not self-identify as an active ESG investor and lists an accounting professional among its industry affiliations.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Exchange Traded Equities 45%, Public Funds/Mutual Funds 45%, Cash & Cash Equivalents 5%, Other 3%, US Government Bonds 2%45%
  • Exchange Traded Equities45%
  • Public Funds/Mutual Funds45%
  • Cash & Cash Equivalents5%
  • Other3%
  • US Government Bonds2%

Owners & executives

2 of 2
  • TARALYN NICHOLAS

    Chief Compliance OfficerCRD 7885958

  • Ryan Bateman

    Chief Financial OfficerCRD 8065504

Contacts

3 of 11
  • PAUL MANNION

    Wealth AdvisorCRD 4764558

  • Donovan Roberson

    Associate Wealth AdvisorCRD 6878943

  • MARLIN STOVESAND

    Retirement Plan ConsultantCRD 6704432

Unlock 8 more contacts

Wealth teams

FINTRX

Newly hired reps

FINTRX

Recent M&A activity

FINTRX

Recent filings

FINTRX

Awards

FINTRX

ETF holdings

1 of 23

Active vs passive

$117M in ETFs

Passive

2%

$2.1M

Active

98%

$115M

ETFProviderStyleCategoryValueShares% of portfolio
DIMENSIONAL US CORE EQUITY 2 ETF (DFAC)DimensionalActiveLarge Blend$40.9M1,032,48435.02%

Location

Primary office

HOLLADAY, UT

SALT LAKE

Location

HOLLADAY, UT

Headquartered in HOLLADAY, UT, anchoring the Salt Lake City-Provo-Orem, UT metro in the West.

Metro area
Salt Lake City-Provo-Orem, UT
Region
West
County
SALT LAKE
Address
6510 S Millrock Dr
Time zone
MT (UTC-7)
Office locations

Similar firms

Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth