Plante Moran Financial Advisors
Firm details
- Headquarters
- Southfield, Michigan
- CRD number
- 112158
- Registered since
- June 3, 1993
- Website
- www.plantemoran.com
- Fee structure
- Percentage of AUM, Hourly Charges, Fixed Fees
- Client types
- HNWI97.76%
- Individuals1.41%
- Corporations / Businesses0.38%
- Charitable Organizations0.28%
- Other0.16%
- Services
- Financial PlanningPortfolio Management for IndividualsPortfolio Management for Institutional Clients
Firm profile
FINTRXOverview
Plante Moran Financial Advisors is an independent registered investment adviser and limited liability company that has been SEC-registered since 1993. The firm acts as a capital allocator for both individual/family and institutional clients, offering financial planning and portfolio management services for individuals, small businesses, and institutions. Its fee arrangements include percentage-of-AUM billing alongside hourly and fixed-fee engagements. The firm reports relationships with other financial-service providers — including broker-dealers, trust companies, accounting firms, insurance companies, and real estate brokers — reflecting a practice that coordinates across product and service partners rather than operating as a single-product shop. The firm appears on multiple industry lists, including entries in Barron’s Top 100 RIA lists (2021–2025), Forbes’ RIA lists (2022–2024), and FA Magazine’s Top RIA Firms in 2020.
Assets & Accounts
Public Holdings
Investments & Alternatives
Location & Offices
Investment profile
FINTRXTraditional investments used
Alternative investments used
Active ESG investor
Technology & operations
FINTRXCRM & tech providers
TAMPs used
Clients
FINTRXClient base
Client personas
Asset composition
- Public Funds/Mutual Funds90%
- Private Funds5%
- Exchange Traded Equities3%
- Non-Exchange Traded Equities1%
- Cash & Cash Equivalents1%
Owners & executives
3 of 3
James Baird
Partner, Chief Investment OfficerCRD 5041143

Tricia Newcomb
Chief Investment StrategistCRD 4545446
David Doyle
Chief Compliance OfficerCRD 2552281
Contacts
3 of 131
Ross Ziegler
Financial AdvisorCRD 8034450

John Lesser
Group Managing PartnerCRD 4454195

Scott Carano
PartnerCRD 4393205
Wealth teams
FINTRXNewly hired reps
FINTRXRecent M&A activity
FINTRXRecent filings
FINTRXAwards
FINTRXETF holdings
1 of 270Active vs passive
$1.5B in ETFs
99%
$1.5B
<1%
$11.9M
| ETF | Provider | Style | Category | Value | Shares | % of portfolio |
|---|---|---|---|---|---|---|
| VANGUARD 500 INDEX FUND (VOO) | Vanguard | Passive | Large Blend | $872M | 1,459,078 | 58.75% |
Location
Southfield, MI
Oakland
Location
Southfield, MI
Headquartered in Southfield, MI, anchoring the Detroit-Warren-Ann Arbor, MI metro in the Midwest.
- Metro area
- Detroit-Warren-Ann Arbor, MI
- Region
- Midwest
- County
- Oakland
- Address
- 3000 Town Ctr
- Time zone
- ET (UTC-5)
- Office locations
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