PLANNED SECURITY ADVISORS LLC

RIASEC Registered
Total AUM
$3.2M
Discretionary
$3.2M
100% of AUM
Avg account
$198K
Accounts
16
Employees
1
Advisory reps
1

Firm details

Headquarters
COTTONWOOD HEIGHTS, Utah
CRD number
330345
Custodians
CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM, Fixed Fees
Client types
  • Individuals60.13%
  • HNWI39.87%
Services
Financial PlanningPortfolio Management for IndividualsPension ConsultingSelection of Other Advisers

Firm profile

FINTRX

Overview

Planned Security Advisors LLC operates as a small independent registered investment adviser focused on individual and family clients. The firm combines financial planning with discretionary portfolio management and also provides pension consulting and selection of other advisers when clients need outside expertise. Its business model is fee-based, using a mix of percentage-of-AUM and fixed fees, which aligns incentives toward ongoing portfolio oversight and planning relationships. Investment activity skews toward publicly traded equities accessed through exchange-traded vehicles, but the firm also acts as a capital allocator when appropriate, directing client capital to third-party managers for non-public strategies. Given the firm’s client base and average account size, the emphasis is on customized allocations suitable for mass-affluent households rather than large institutional mandates.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Exchange Traded Equities 34%, Public Funds/Mutual Funds 33%, US Government Bonds 25%, Cash & Cash Equivalents 6%, Investment Grade Corp Bonds 2%34%
  • Exchange Traded Equities34%
  • Public Funds/Mutual Funds33%
  • US Government Bonds25%
  • Cash & Cash Equivalents6%
  • Investment Grade Corp Bonds2%

Contacts

1 of 1
  • Ronald Mills

    OwnerCRD 2447614

Wealth teams

FINTRX

Newly hired reps

FINTRX

Recent M&A activity

FINTRX

Recent filings

FINTRX

Awards

FINTRX

Location

Primary office

COTTONWOOD HEIGHTS, UT

SALT LAKE

Location

COTTONWOOD HEIGHTS, UT

Headquartered in COTTONWOOD HEIGHTS, UT, anchoring the Salt Lake City-Provo-Orem, UT metro in the West.

Metro area
Salt Lake City-Provo-Orem, UT
Region
West
County
SALT LAKE
Address
2825 E Cottonwood Pkwy
Time zone
MT (UTC-7)
Office locations

Similar firms

Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth