PLANNED SECURITY ADVISORS LLC
Firm details
- Headquarters
- COTTONWOOD HEIGHTS, Utah
- CRD number
- 330345
- Custodians
- CHARLES SCHWAB & CO., INC.
- Fee structure
- Percentage of AUM, Fixed Fees
- Client types
- Individuals60.13%
- HNWI39.87%
- Services
- Financial PlanningPortfolio Management for IndividualsPension ConsultingSelection of Other Advisers
Firm profile
FINTRXOverview
Planned Security Advisors LLC operates as a small independent registered investment adviser focused on individual and family clients. The firm combines financial planning with discretionary portfolio management and also provides pension consulting and selection of other advisers when clients need outside expertise. Its business model is fee-based, using a mix of percentage-of-AUM and fixed fees, which aligns incentives toward ongoing portfolio oversight and planning relationships. Investment activity skews toward publicly traded equities accessed through exchange-traded vehicles, but the firm also acts as a capital allocator when appropriate, directing client capital to third-party managers for non-public strategies. Given the firm’s client base and average account size, the emphasis is on customized allocations suitable for mass-affluent households rather than large institutional mandates.
Assets & Accounts
Public Holdings
Investments & Alternatives
Location & Offices
Investment profile
FINTRXTraditional investments used
Alternative investments used
Active ESG investor
Technology & operations
FINTRXCRM & tech providers
TAMPs used
Clients
FINTRXClient base
Client personas
Asset composition
- Exchange Traded Equities34%
- Public Funds/Mutual Funds33%
- US Government Bonds25%
- Cash & Cash Equivalents6%
- Investment Grade Corp Bonds2%
Contacts
1 of 1Ronald Mills
OwnerCRD 2447614
Wealth teams
FINTRXNewly hired reps
FINTRXRecent M&A activity
FINTRXRecent filings
FINTRXAwards
FINTRXLocation
COTTONWOOD HEIGHTS, UT
SALT LAKE
Location
COTTONWOOD HEIGHTS, UT
Headquartered in COTTONWOOD HEIGHTS, UT, anchoring the Salt Lake City-Provo-Orem, UT metro in the West.
- Metro area
- Salt Lake City-Provo-Orem, UT
- Region
- West
- County
- SALT LAKE
- Address
- 2825 E Cottonwood Pkwy
- Time zone
- MT (UTC-7)
- Office locations
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