Planful Finance LLC

RIAState Registered
Total AUM
$53.7M
Discretionary
$53.7M
100% of AUM
Avg account
$894K
Accounts
60
Employees
2
Advisory reps
2

Firm details

Headquarters
Lake Oswego, Oregon
CRD number
322439
Custodians
CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees
Client types
  • HNWI75.14%
  • Individuals24.86%
Services
Financial PlanningPortfolio Management for Individuals

Firm profile

FINTRX

Overview

Planful Finance LLC is an independent, individually owned RIA organized as an LLC that focuses on serving individuals and families. Its advisory services center on financial planning and portfolio management for individuals and small businesses. The firm charges clients via a mix of percentage-of-AUM fees plus hourly and fixed-fee arrangements, and it identifies itself as an active ESG investor. Planful operates under state registrations in California, New York, Oregon and Washington.

Assets & Accounts

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

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CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 98%, Cash & Cash Equivalents 2%98%
  • Public Funds/Mutual Funds98%
  • Cash & Cash Equivalents2%

Owners & executives

FINTRX

Contacts

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Wealth teams

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Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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Location

Primary office

Lake Oswego, OR

Clackamas

Location

Lake Oswego, OR

Headquartered in Lake Oswego, OR, anchoring the Portland-Vancouver-Salem, OR-WA metro in the West.

Metro area
Portland-Vancouver-Salem, OR-WA
Region
West
County
Clackamas
Address
525 3rd St
Time zone
PT (UTC-8)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth