PLAN A WEALTH, LLC

RIASEC RegisteredEst. 2017

Total AUM

$434M

Discretionary

$412M

95% of AUM

Avg account

$197K

Accounts

2,203

Employees

Advisory reps

Firm details

Headquarters: LINCOLN, Nebraska
CRD number: 287860
Registered since: March 22, 2017
Website: www.planawm.com
Custodians: CHARLES SCHWAB & CO., INC.
Fee structure: Percentage of AUM, Hourly Charges, Fixed Fees
Client types: HNWI64.81%
Individuals29.98%
Pension & Profit Sharing Plans3.73%
Charitable Organizations1.09%
Banking / Thrift Institutions0.29%
Services: Financial PlanningPortfolio Management for IndividualsPortfolio Management for Institutional ClientsPension ConsultingSelection of Other Advisers

Firm profile

FINTRX

Overview

Plan A Wealth, LLC is an SEC-registered advisory firm that acts as a capital allocator for both individual/family and institutional clients. Founded in 2017 as an LLC with individual ownership, the firm provides financial planning and portfolio management across retail and institutional segments and also offers pension consulting and adviser selection services. Its fee arrangements include percentage-of-AUM charges as well as hourly and fixed-fee options. Plan A Wealth maintains industry relationships with a broker‑dealer and insurance companies and is not an active ESG investor. The firm deploys third‑party managers for alternative exposures rather than operating those strategies in‑house.