PIEDMONT WEALTH ADVISORY

RIASEC RegisteredEst. 2024
Total AUM
$354M
Discretionary
$354M
100% of AUM
Avg account
$575K
Accounts
615
Employees
3
Advisory reps
3

Firm details

Headquarters
RESTON, Virginia
CRD number
333693
Registered since
November 22, 2024
Custodians
RAYMOND JAMES & ASSOCIATES, INC.
Fee structure
Percentage of AUM, Fixed Fees
Client types
  • HNWI90.13%
  • Individuals8.08%
  • Charitable Organizations1.8%
Services
Financial PlanningPortfolio Management for IndividualsSelection of Other Advisers

Firm profile

FINTRX

Overview

Piedmont Wealth Advisory is an independent registered investment advisor formed as a limited liability company that focuses on financial planning and portfolio management for individuals and small businesses. The firm operates as a capital allocator, combining direct equity exposure with allocations to third‑party managers. Its fee arrangements include both percentage‑of‑assets and fixed fee engagements, and it provides selection-of-other-advisers services in addition to ongoing portfolio management. Investment behavior is tilted toward liquid, exchange‑traded instruments for core equity exposure, while the firm supplements those positions with externally managed strategies. Piedmont Wealth Advisory does not position itself as an active ESG investor; instead it emphasizes straightforward equity allocation and manager selection to meet client objectives. The adviser registered with the SEC in 2024 and maintains a concentrated client base, allowing for individualized portfolio construction and discretionary management.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Exchange Traded Equities 52%, Public Funds/Mutual Funds 46%, Cash & Cash Equivalents 2%52%
  • Exchange Traded Equities52%
  • Public Funds/Mutual Funds46%
  • Cash & Cash Equivalents2%

Contacts

3 of 3
  • DOUGLAS BIRNIE

    FounderCRD 2646049

  • JAMES SEXTON

    Director of Financial PlanningCRD 6238381

  • Paul Bradley

    ParaplannerCRD 6829668

Wealth teams

FINTRX

Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

FINTRX

Location

Primary office

RESTON, VA

FAIRFAX

Location

RESTON, VA

Headquartered in RESTON, VA, anchoring the Washington-Baltimore-Arlington, DC-MD-VA-WV-PA metro in the South.

Metro area
Washington-Baltimore-Arlington, DC-MD-VA-WV-PA
Region
South
County
FAIRFAX
Address
12030 Sunrise Valley Dr
Time zone
ET (UTC-5)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth