PERSONAL MONEY PLANNING, LLC

RIASEC RegisteredEst. 2022
Total AUM
$127M
Discretionary
$127M
100% of AUM
Avg account
$224K
Accounts
566
Employees
5
Advisory reps
3

Firm details

Headquarters
WICHITA FALLS, Texas
CRD number
112178
Registered since
April 14, 2022
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees
Client types
  • Individuals56.88%
  • HNWI43.12%
Services
Financial PlanningPortfolio Management for IndividualsEducational Seminars / Workshops

Firm profile

FINTRX

Overview

Personal Money Planning, LLC is an independent registered investment adviser operating as a limited liability company and owned by an individual. SEC registration was completed in 2022. The firm focuses on serving individual and family clients, delivering financial planning, portfolio management for individuals and small businesses, and educational seminars and workshops. Compensation mixes a percentage-of-AUM model with hourly and fixed-fee engagements, allowing flexibility across advice-only and managed account relationships. Investment activity centers on tailored, discretionary portfolio management for household and small-business clients rather than running proprietary funds. The firm does not identify as an active ESG investor, is not positioned as a multi-state adviser in the filing excerpt, and is not classified as a capital allocator; instead it sources third-party managers for certain strategies. Client-facing services emphasize planning-driven allocation decisions and ongoing portfolio oversight.

Assets & Accounts

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Other 47%, Public Funds/Mutual Funds 31%, Cash & Cash Equivalents 11%, Exchange Traded Equities 10%, US Government Bonds 1%47%
  • Other47%
  • Public Funds/Mutual Funds31%
  • Cash & Cash Equivalents11%
  • Exchange Traded Equities10%
  • US Government Bonds1%

Contacts

3 of 3
  • Brittany Schultz

    Vice PresidentCRD 7678123

  • MICHELLE KUEHNER

    PresidentCRD 5649910

  • GARY SILVERMAN

    FounderCRD 2076354

Wealth teams

FINTRX

Newly hired reps

FINTRX

Recent M&A activity

FINTRX

Recent filings

FINTRX

Awards

FINTRX

Location

Primary office

WICHITA FALLS, TX

WICHITA

Location

WICHITA FALLS, TX

Headquartered in WICHITA FALLS, TX, in the South of the United States.

Region
South
County
WICHITA
Address
4245 Kemp Blvd
Time zone
CT (UTC-6)
Office locations

Similar firms

Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth