PERSONAL FINANCIAL PLANNING INC.

Overview

Personal Financial Planning Inc. is an independent, owner-operated registered investment adviser that focuses on individualized financial planning and portfolio management for individuals and small businesses. The firm also operates as an insurance broker, which it integrates into retirement and income-planning work. Fee arrangements are mixed: percentage of AUM for managed portfolios plus hourly and fixed-fee engagement options for planning projects. Investment positioning is equity‑centered, with a clear preference for exchange‑traded equities as the primary building block of client portfolios. That equity base is supplemented by mutual funds and corporate debt for income and diversification, and the firm has an explicit allocation to alternative strategies — notably private placements, real estate, commodities and oil & gas — for clients who fit the suitability profile. The firm is not an active ESG investor and is structured to serve a largely individual and family clientele rather than institutional mandates.

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Public Holdings

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Location & Offices